Dreamforce '06 Videos & Slides
Marketing Executives
Introduction
Target Audience:
Marketing managers and executives looking to master salesforce.com's
integrated marketing capabilities to improve lead generation, campaign
management, and other marketing processes.
Key Take-Aways:
Salesforce customers and experts will pass along strategies and best
practices to help you maximize campaign performance, message
consistency, win/loss ratios, and more. Learn how to use the
AppExchange to extend your marketing solution.
How Salesforce.com Uses Marketing
At salesforce.com, we�ve adopted an air-tight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help you boost your own marketing efforts in ways you probably haven't considered to support core branding and messaging.
Track: Marketing Executives
Date and Time: October 11, 2006 11:30 AM
Presenters:
- Andrea Wildt, salesforce.com
- Jenny Dixon, salesforce.com
- Monica Norton, salesforce.com
Building an Effective Community Strategy with On-Demand and Salesforce
You have loads of happy customers. What if they could help you evangelize and innovate your product? Sit in on this panel of experts to learn how you can empower your customers to build relationships, share ideas, contribute content, and learn from one another. It's the best way to understand their values and needs, and it gives you the insight you need to drive your business.
Track: Marketing Executives
Date and Time: October 11, 2006 10:15 AM
Presenters:
- Erica Kuhl, Salesforce.com
- Scott Hemmeter, Arrowpointe
- Joe Kleinschmidt, Leverage Software
- Mark Mangano, Salesforcewatch.com
Continue reading "Building an Effective Community Strategy with On-Demand and Salesforce" »
Bridging the Sales and Marketing Divide
In an ideal world, Sales and Marketing would operate hand-in-hand, yet oftentimes these two departments are at odds. Hear from customers on how to leverage Salesforce to bridge the gap between these two departments and increase marketing effectiveness for your sales organization.
Track: Marketing Executives
Date and Time: October 10, 2006 11:30 AM
Presenters:
- Tom Kramer, Bella Pictures
- Rick Wootten, SonicWall
- Debbie Qaqish, Knowlagent
Continue reading "Bridging the Sales and Marketing Divide" »
Salesforce for Google Adwords: Search Engine Marketing Best Practices
Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to hear about the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with the latest organic and paid search techniques, and measuring ROI from keyword to close. You'll gain valuable insights directly from Google and hear from successful Salesforce customers, too.
Track: Marketing Executives
Date and Time: October 10, 2006 03:45 PM
Presenters:
- Julie Gibbs, salesforce.com
- Adam Lewis, Google, Inc.
- Kraig Swensrud, salesforce.com
- David Bergstrom, Yamaha Corporation of America
Resources: Video, SlideShare, PDF, PPT
Continue reading "Salesforce for Google Adwords: Search Engine Marketing Best Practices" »
21st Century Marketing: It's An On-Demand World
What's the key to unprecedented marketing success in an on-demand world? In this Google era, your prospects and customers get information, make decisions, and communicate in an entirely new way. Which means you need new ways to catch their eyes and their business. Don't get left behind! Attend this session to learn the secrets of marketing and differentiating your company in the 21st century.
Track: Marketing Executives
Date and Time: October 9, 2006 11:30 AM
Presenters:
- Tien Tzuo, Chief Strategy Officer, Salesforce.com
Continue reading "21st Century Marketing: It's An On-Demand World" »
Enhancing Your Marketing Organization with the AppExchange
60+ AppExchange marketing apps have been developed to extend the Salesforce marketing functionality, including data cleansing, demand generation, email marketing, Web analytics, and search engine marketing. Learn how salesforce.com customers are taking advantage of these and other applications to enhance efficiency and effectiveness.
Track: Marketing Executives
Date and Time: October 10, 2006 12:45 PM
Presenters:
- Katrina Perano, Sungard
Developing Integrated Marketing Reports and Dashboards
What good is marketing without measurement? It's easy to create reports and dashboards to get the marketing intelligence you crave. Join us to learn best practices for capturing popular marketing analytics in reports and dashboards. Hear from customers on how to measure a variety of marketing programs and use market intelligence to get an edge.
Track: Marketing Executives
Date and Time: October 9, 2006 04:30 PM
Presenters:
- Jenny Dixon, salesforce.com
- Stuart Robertson, ShareBuilder
- Chris Denlinger, Time Warner Cable
Continue reading "Developing Integrated Marketing Reports and Dashboards" »
Become An Expert: Campaign Management & Website Integration
Are you using Salesforce campaigns as well as you could be? Do you know many people come to your website every day? What percentage of those people do you capture? How do you capture them? Join us at this session to learn best practices for how to structure and create your campaigns as well as best practices for capturing more leads from your website and integrating them directly with Salesforce.
Track: Marketing Executives
Date and Time: October 9, 2006 02:00 PM
Presenters:
- Tricia Reilly, Five 9, Inc
- Judy Loehr, salesforce.com
Continue reading "Become An Expert: Campaign Management & Website Integration" »
Top Five Demand Generation Strategies
Creating demand for your product or service is paramount to the success of your company. With all of the options available, how do you know which strategies and tactics will produce the best results? Join us as we explore best practices in demand generation with results even your sales team will love.
Track: Marketing Executives
Date and Time: October 9, 2006 03:15 PM
Presenters:
- Richard Eldh, SiriusDecisions
- Jackie Kiley, Sybase
