You have loads of happy customers. What if they could help you evangelize and innovate your product? Sit in on this panel of experts to learn how you can empower your customers to build relationships, share ideas, contribute content, and learn from one another. It's the best way to understand their values and needs, and it gives you the insight you need to drive your business.

Track: Marketing Executives
Date and Time: October 11, 2006 10:15 AM

Presenters:

• Erica Kuhl, Salesforce.com
• Scott Hemmeter, Arrowpointe
• Joe Kleinschmidt, Leverage Software
• Mark Mangano, Salesforcewatch.com

Resources: Video, PDF, PPT

Are you using Salesforce campaigns as well as you could be? Do you know many people come to your website every day? What percentage of those people do you capture? How do you capture them? Join us at this session to learn best practices for how to structure and create your campaigns as well as best practices for capturing more leads from your website and integrating them directly with Salesforce.

Track: Marketing Executives
Date and Time: October 9, 2006 02:00 PM

Presenters:

• Tricia Reilly, Five 9, Inc
• Judy Loehr, salesforce.com

Resources: Video, PDF, PPT

Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to hear about the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with the latest organic and paid search techniques, and measuring ROI from keyword to close. You'll gain valuable insights directly from Google and hear from successful Salesforce customers, too.

Track: Marketing Executives
Date and Time: October 10, 2006 03:45 PM

Presenters:

• Julie Gibbs, salesforce.com
• Adam Lewis, Google, Inc.
• Kraig Swensrud, salesforce.com
• David Bergstrom, Yamaha Corporation of America

Resources: Video, SlideShare, PDF, PPT

Don't waste your marketing dollars and your credibility on email campaigns that don't produce results. Our panel of email marketing experts shares the secrets of success and answers your questions in this session developed especially for marketing executives. Hear opinions on the latest trends, learn new email marketing strategies, and take home tips for improving your email response rates.

Track: Marketing Executives
Date and Time: October 10, 2006 05:00 PM

Presenters:

• Chris Baggot, ExactTarget, Inc.
• Janine Popick, Vertical Response

Resources: Video, PDF, PPT

Creating demand for your product or service is paramount to the success of your company. With all of the options available, how do you know which strategies and tactics will produce the best results? Join us as we explore best practices in demand generation with results even your sales team will love.

Track: Marketing Executives
Date and Time: October 9, 2006 03:15 PM

Presenters:

• Richard Eldh, SiriusDecisions
• Jackie Kiley, Sybase

Resources: Video, PDF, PPT

In an ideal world, Sales and Marketing would operate hand-in-hand, yet oftentimes these two departments are at odds. Hear from customers on how to leverage Salesforce to bridge the gap between these two departments and increase marketing effectiveness for your sales organization.

Track: Marketing Executives
Date and Time: October 10, 2006 11:30 AM

Presenters:

• Tom Kramer, Bella Pictures
• Rick Wootten, SonicWall
• Debbie Qaqish, Knowlagent

Resources: Video, PDF, PPT

What's the key to unprecedented marketing success in an on-demand world? In this Google era, your prospects and customers get information, make decisions, and communicate in an entirely new way. Which means you need new ways to catch their eyes and their business. Don't get left behind! Attend this session to learn the secrets of marketing and differentiating your company in the 21st century.

Track: Marketing Executives
Date and Time: October 9, 2006 11:30 AM

Presenters:

• Tien Tzuo, Chief Strategy Officer, Salesforce.com

Resources: Video, PDF, PPT