Dreamforce 2007

http://www.salesforce.com/community/crm-best-practices/resource-training.jsp

By Track: Best Practices-Global Enterprise

Domain 5: Roadmap

Now that you have defined your vision and strategy and have your stakeholders engaged, how are you going to deploy Salesforce to your end users? You have a big vision with big goals -- How do you achieve them? We"ll show you several ways successful companies have built their roadmaps to both deliver fast value and utilize a long-term strategy to get the most out of their salesforce.com investments.

Speakers

  • Quentin Christie
    CRM Business Owner, Telecom New Zealand
  • Celia Gillen
    VP, Business Transformation, CA - Computer Associates, Inc.

Domain 6: Process

Through extensive work with FORTUNE 1000 clients, Salesforce.com's services and integration partners have developed the methodology and set of best practices that enable clients to re-engineer their business processes to drive sales effectiveness. Here, a key customer and a global integration partner will outline the key enablers for transforming the sales process, and how the Salesforce Platform rapidly enables and supports this change.

Speakers

  • Steve Mooney
    Engagement Manager, salesforce.com 
  • Tina Phillips
    Partner, Deloitte & Touche L.L.P.

Domain 1: Vision and Strategy

Do you have a well defined vision and strategy for your Salesforce implementation? Are your key executive stakeholders behind the vision? Come listen to how other customers have defined their visions -- and how these visions have helped to drive their overall implementation.

Speakers

  • Daniel Sieff
    Senior Manager - Sales CRM, Sprint Nextel Corporation

Domain 2: Business Metrics

What are your business objectives for your Salesforce implementation? Do you have a set of key business metrics your organization wants to achieve? Hear how other customers used business metrics to successfully drive their implementation and achieve a positive ROI.

Speakers

  • Brian Hudes
    Director, Planning and Strategy, Kaiser Foundation Health Plan Inc
  • Saideep Raj
    Partner CRM, Accenture Ltd.

Domain 3: Adoption

Getting top management to buy into a CRM initiative can be trying. As can driving behavioral change within the organization so the users utilize the system and the company gains business value. How do you drive adoption and success, and what change management techniques can you use? In this session youll hear tried-and-true best practices, plus the latest innovative insights, from the experts. Its time to get on the path to adoption!

Speakers

  • Fredrik Widarsson
    Director of Operations, Astra Tech AB

Domain 4: Sponsorship and Governance

How do you build a structure to manage a large multi-business unit deployment? Join us to learn how other companies have rolled Salesforce out across their multiple sales organizations. Find out what framework theyve put in place to accomplish this, and leave with innovative best practices to help drive your deployment.

Speakers

  • Kevin Gibson
    Sr. Director, Enterprise Implementations, Automatic Data Processing

Domain 7: Technology

Integrating your on-demand application with your existing technology investments is easier than you think! Integration is fundamental to ensuring your on-demand application most fully supports your overall business objectives, yet many customers elect to defer integration due to misperceptions about risk and complexity. Based on real-world examples, this session explores how on-demand integration can be both low risk and high value, leading to more accurate reporting, increased adoption, and the best informed users. You"ll hear directly from salesforce"s own senior integration experts and customers as they share their key learnings on the path to integration success.

Speakers

  • Peter Hansten
    VP Ship Power Quality Systems, Wartsila Corporation
  • Chirag Patel*
    IT Manager, Citrix Systems, Inc.

Global Enterprise Best Practices: Customer Panel

Come listen to a panel of executives at some of the largest Salesforce implementations and hear exactly how they went about planning and successfully deploying the application for success. The executives will be available to answer questions on what you can do to ensure that you, too, can achieve your business objectives. Come with questions in hand!

Speakers

  • Toby Fox
    Assistant Vice President, KONE Oyj
  • Lance St. Clair
    Director, E-commerce & Business Automation, Dell Inc.
  • Paul Eide
    Manager, Project Management Team, Sprint Nextel Corporation
  • Isabelle Pignon-Mashola
    Director IT EMEA, Dell Inc.

Global Enterprise Best Practices: The 7 Domains

Want to ensure an efficient and successful global enterprise implementation? In this session we will share the seven domains necessary for a successful deployment. Hear best practices from salesforce.com experts so you, too, can experience CRM success beyond your wildest dreams. This session will lay the foundation for all other breakouts in Global Enterprise Best Practices track.

Speakers

  • Samantha Loveland
    Director, Services, salesforce.com