By Day: September 17 - Dreamforce 2007

Automating Governance and Compliance with On-Demand

Government mandated compliance regulations such as Sarbanes-Oxley and HIPAA have created a set of challenges and opportunities for IT organizations. Is governance a core competency of your IT organizations IT success or are you struggling with siloed information, manual processes, or rogue applications that should be centrally managed? Learn best practices for using the power of on-demand platforms to centralize, manage, and track critical corporate business processes.

Where: North Hall E: 130
When: September 17 3:45PM to 4:45PM

Speakers

Evan Campbell
VP, Professional Services, Rally Software Development, Corp.
Jessie Grenfell
Database/CRM Manager, Center For Employment Opportunities, Inc.

IT 2.0 with the AppExchange Directory

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The Web operating system for IT is here! Join us to learn how IT organizations everywhere are using the AppExchange Directory of business applications to run more and more of their companies" critical applications on demand. Discover the new IT standard for rapidly finding and deploying certified, pre-integrated solutions from marketing automation to HR developed by the hundreds of partners on the AppExchange.

Where: North Hall E: 130
When: September 17 5PM to 6PM

Speakers

Jason Hunter
Manager of Support + Services, Vicon
Donald Dy
Principal Enterprise Applications Engineer, Magma Design Automation, Inc.

Driving Business Strategy: Key Techniques for Mapping the Big Picture

Does it seem impossible to build a strategy for more than 6 to12 months from now due to constantly changing priorities, market conditions, and executive staff? Learn from a company that has embraced a strategic, on-demand planning model that keeps it focused on the end-game and enables agility to react and respond to the constantly changing environments in which they operate

Please Note: Materials from this session are not available.

Where: North 120
When: September 17 11:30AM to 12:30PM

Speakers

Bob Tangredi
Corporate VP, Healthcare Compliance Services, Stericycle, Inc.

Here"s What My Million Dollar Rep Really Did...

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A panel of sales engineers and other team members discuss exactly what their million-dollar producing account executives did to make their $1+ million pay checks. Curious? We thought you might be.

Where: North 111
When: September 17 3:45PM to 4:45PM

Speakers

Barry Rhein
Owner, Barry Rhein & Associates
Michael Roth
salesforce.com

Account Planning: How to Manage Strategic Accounts Using Salesforce

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Ready to improve management of your most important accounts? Join us for a primer! You"ll leave this session with a basic understanding of how salesforce.com and a top customer use Salesforce to identify, target, and track progress at target sales accounts.

Where: North 124
When: September 17 11:30AM to 12:30PM

Speakers

Matt Browning
Field Ops, salesforce.com
Kathy Ecklund
Senior Project Mgr, ADC Telecommunications

CTI: Ringing in Customer Loyalty

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Every phone call is an opportunity to strengthen customer loyalty. People have long understood the benefits of integrating their service and support applications to their telephony system: customer information instantaneously delivered to them, automatic logging, faster call handling times. But the complexity and cost have always been a challenge. With Salesforce Service & Support, CTI is a snap. Listen as Transunion details how they"ve integrated their telephony systems and the benefits they"ve received.

Where: Esplanade 300
When: September 17 5PM to 6PM

Speakers

Marco Casalaina
Product Manager, Service & Support, salesforce.com
Bob Callaci
Vice President, Sales Operations, TransUnion LLC
Murugan Chellasamy
CRM Integration Manager, TransUnion LLC

Performance Measurement and Executive Dashboards

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Nothing grabs attention like a well-made dashboard. Join this session to see real-life examples of how executives at salesforce.com and various customers use dashboards to drive excellence in their organizations. You"ll walk away with the know-how to do the same thing in yours.

Where: North 124
When: September 17 5PM to 6PM

Speakers

Erik Fike
Senior Business Analyst, NetQoS, Inc.
Peter Ryan
Sales Analyst, Allscripts Healthcare Solutions, Inc.

Optimizing Sales Operations with Sales Performance Management

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You can find out more about the sales tools built into Salesforce by visiting the Sales Management area under the Salesforce SFA product overview. Salesforce.com - the world's favorite CRM Software as a Service.

Sales Performance Management automates all aspects of administering, tracking, reporting and analyzing sales performance. SPM systems include functionality for incentive compensation management, quota and territory management. This breakout session will explore strategies to motivate sales and other variably paid personnel to sell more effectively and align performance to corporate goals.

Where: North 124
When: September 17 3:45PM to 4:45PM

Speakers

Christopher Cabrera
Founder and CEO, Xactly Corporation
Joanna Bloor
AVP Business Operations, CNET Networks, Inc.

Using the New Salesforce Customer Portal for Customer Support

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Elevate the self-service experience with the next generation Salesforce Customer Portal. In this session, learn how the Customer Portal revolutionizes self-service by offering a personalized online experience using multiple portals and profiles, enables entirely new self-service processes with custom objects and mashups and allows unlimited customization using the salesforce platform.

Where: Esplanade 300
When: September 17 3:45PM to 4:45PM

Speakers

Mark Silber
IT Systems Architect, QUALCOMM Incorporated
Mike Epner
Vice President, Worldwide Services and Support, Borland Software Corporation
Glenn Weinstein
Principal, Appirio

Domain 1: Vision and Strategy

Do you have a well defined vision and strategy for your Salesforce implementation? Are your key executive stakeholders behind the vision? Come listen to how other customers have defined their visions -- and how these visions have helped to drive their overall implementation.

Where: North Hall E: 132
When: September 17 3:45PM to 4:45PM

Speakers

Daniel Sieff
Senior Manager - Sales CRM, Sprint Nextel Corporation

Domain 2: Business Metrics

What are your business objectives for your Salesforce implementation? Do you have a set of key business metrics your organization wants to achieve? Hear how other customers used business metrics to successfully drive their implementation and achieve a positive ROI.

Where: North Hall E: 132
When: September 17 5PM to 6PM

Speakers

Brian Hudes
Director, Planning and Strategy, Kaiser Foundation Health Plan Inc
Saideep Raj
Partner CRM, Accenture Ltd.

The Agile Enterprise: Enabling Business Results and Innovation Through SaaS

Business agility is the crème "de la crème of cultural norms for the most successful corporations today. And business results and innovation are typically cornerstones of a truly agile business model. Join us to learn how you can use the SaaS model to help define and refine your company"s agility, enabling you to deliver extraordinary results.

Where: North 120
When: September 17 5PM to 6PM

Speakers

Jeff Hunter
Senior Director, HR Business Solutions, Electronic Arts Inc.

Keynote: What Do Partners Really Want from Their Vendors?

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Hear what partners want from their vendors -- directly from a panel of partners and experts! Join us for a keynote presentation on channel management best practices featuring partners who will answer your questions on what they need and how to work with them to drive channel success.

Where: North 123
When: September 17 11:30AM to 12:30PM

Speakers

Elay Cohen
Senior Product Line Director, PRM, salesforce.com
Mark Parrinello
VP Sales, Kovarus Inc
Peter Castaldi
Chairman/President/CEO, Kovarus Inc

Adoption Strategies for Channel Success

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Listen to GFI explain how they"ve deployed adoption strategies to drive channel success using qualified leads, deal registration, training and certification, and innovative communications. Leave with scores of best practices for increased channel success and loyalty.

Where: North 123
When: September 17 5PM to 6PM

Speakers

Kurt Shaver
VP and GM Operations, Americas, GFI Software USA, Inc.
Brett Strauss
CEO, Media Defined
Eileen Smith
CRM Administrator, GFI Software USA, Inc.

Drive ROI and Revenues with Partner Leads

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Attend this customer panel session to learn how to build a closed loop lead management program. See how companies have developed programs that have yielded great ROI and partner loyalty.

Where: North 123
When: September 17 3:45PM to 4:45PM

Speakers

Mike Wallgren
Director of Channels, Altiris, Inc.

Best Practices for Implementing Salesforce Service & Support

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How would you like to jumpstart your Salesforce Service & Support implementation? Join our panel of customers and experts as they talk about how they rolled Service & Support out in record time, how they integrated with other enterprise systems, and how they trained their agents.

Where: Esplanade 302
When: September 17 3:45PM to 4:45PM

Speakers

John Lieto
Manager, Operation Support, CT Corporation
Mike Hogan
Regional Ops Mgr, KI
Janelle Susuras
Sr. Project Manager, Medtronic Navigation Inc

A Method to the Madness

Staying on top of new releases and keeping your Salesforce.com application up to date, clean, and clutter free can be challenging. Join us to gain visibility into techniques and processes on how to keep a clean salesforce.com org and how to incorporate the latest functionality from salesforce.com feature releases. Learn from our panel of speakers on how they stay on top and manage this process effectively for their business!

Where: Esplanade 307
When: September 17 11:30AM to 12:30PM

Speakers

Ashley Landry
Manager, Marketing Operations, SunGard Data Systems Inc.
Maureen Shawcross
Strategic Projects Manager, iRise
Lara Sullivan
Manager, Account Services, LoopNet, Inc.

A Method to the Madness

Staying on top of new releases and keeping your Salesforce.com application up to date, clean, and clutter free can be challenging. Join us to gain visibility into techniques and processes on how to keep a clean salesforce.com org and how to incorporate the latest functionality from salesforce.com feature releases. Learn from our panel of speakers on how they stay on top and manage this process effectively for their business!

Where: Esplanade 307
When: September 17 11:30AM to 12:30PM

Speakers

Ashley Landry
Manager, Marketing Operations, SunGard Data Systems Inc.
Maureen Shawcross
Strategic Projects Manager, iRise
Lara Sullivan
Manager, Account Services, LoopNet, Inc.

Sneak Attack: Getting Users Addicted Without Them Knowing

User adoption is critical to a successful implementation. It"s also what will help propel your implementation to the next level. This session features tips, tricks, and best practices to help turn your good adopters into addicts!

Where: Esplanade 307
When: September 17 5PM to 6PM

Speakers

Suzette Godwin Romer
Manager, Sales Technology, Automatic Data Processing
Courtney House
Project manager, Envision Telephony Inc.

Leveraging Approvals to the Fullest

It"s time to boost organization, effort, and efficiency! This session features experts from salesforce.com and several customers, sharing their workflow and approval case studies. Learn how to leverage various Salesforce and AppExchange apps, and take home best practices for outbound messaging and complex rule triggering.

Where: Esplanade 308/306
When: September 17 5PM to 6PM

Speakers

Gregg Vivolo
Marketing Manager, The New York Times Company Regional Newspaper Group

Salesforce Platform, Choose Your Own Adventure

The Apex Platform should be an essential part of your strategy for automating processes across your enterprise. Join us to learn how you can leverage the new Salesforce Platform Edition and various AppExchange apps to cut down your project backlog and increase organizational agility. We"ve got the solutions you need!

Where: Esplanade 308/306
When: September 17 11:30AM to 12:30PM

Speakers

Narinder Singh
CEO, Appirio
Howard Brown
VP Marketing, CRC Health Group

Your Web Site: The Hub of Marketing

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn best practices for layout, content, and navigation that can maximize the leads coming into your business. We"ll show you how to use Web-to-lead forms for a perfect advantage.

Where: North Hall E: 131
When: September 17 5PM to 6PM

Speakers

Jon Cline
SFDC Admin (Systems), Enthusiast, Inc.
Brett Crosby
Sr Mgr, Google Analytics, Google Inc.

Please Note: Some audio may not be available for this session.

Marketing on the Front Lines: Making Your Messages Work in the Field

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Are sales teams getting your messages across, or are your “snazzy“ taglines limited to life on a marketing white board? Learn how to empower your sales reps with timely, relevant materials that win deals, enhance your brand, and turn the sales organization into your biggest fan.

Where: North Hall E: 133
When: September 17 3:45PM to 4:45PM

Speakers

Mark Cowtan
Director of Product Marketing, Trapeze Networks
Bill Rozier
VP Global Marketing, CIENA Corporation

Best Practices for Lead Management

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Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, like how to route leads to the right sales teams, building effective qualification and conversion processes, workflow automation, and plenty more.

Where: North Hall E: 131
When: September 17 3:45PM to 4:45PM

Speakers

Tony Siconolfi
Executive Director of Sales, Myspace
Tricia Reilly
President, Bluebird Marketing LLC

Bridging the Sales and Marketing Divide

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In an ideal situation, Marketing and Sales would operate hand-in-hand, yet oftentimes these two departments are at odds. Hear from salesforce.com customers and our own internal team how to leverage Salesforce to bridge the gap between these two departments and increase marketing effectiveness for your sales organization.

Where: North Hall E: 133
When: September 17 11:30AM to 12:30PM

Speakers

Jim Mackay
CMO, iTKO
Stuart Robertson
Sr. Director, Marketing, ShareBuilder Corporation - 401K
Scott King
Director, Business Development & Marketing, iTKO

What"s Next: 21st Century Lead Cultivation

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You just spent half your budget on demand-generation programs, and what a success thousands of leads for your pipeline! But now what? Join us to find out how top marketers everywhere are lead scoring and using advanced lead management techniques to handle prospects that aren"t quite “sales-ready.” Learn how mining these leads over time is a cost-effective way to generate pipeline. Increase the value of your leads starting now!

Where: North Hall E: 133
When: September 17 5PM to 6PM

Speakers

Steve Gershik
Director, Marketing Innovation, Eloqua Corporation
Jason Hekl
Sr. Director of Marketing, InQuira, Inc.

Winning Over Sales!

Do you feel like you have to “sell” Salesforce to your sales team? Sales people can be some of the best advocates of Salesforce... once you show them the what"s-in-it-for-me. The key to success is getting your sales people to see how Salesforce can boost their productivity and efficiency. This session will show you how.

Where: Esplanade 310
When: September 17 3:45PM to 4:45PM

Speakers

Bill Suycott
Sales Productivity Solutions Manager, Metavante Corporation
Heather Dankert
Sales Support, Mid Market, Inside Sales, McLeodUSA Incorporated
Matthew Dickerson
VP Client Technologies, SIRVA Worldwide, Inc.

Public or Private? Getting Started with Security

One of the most foundational decisions when you get started with Salesforce is whether you choose a public or private sharing model. Why should you choose one over the other? Why is the decision so hard? Once made, can you ever go back? Don"t fear! Join us to get the answers and advice you need.

Where: Esplanade 310
When: September 17 11:30AM to 12:30PM

Speakers

Kurt Schillinger
Director, Sales Operations, DaimlerChrysler Corporation

Apps for Admins: Real-World Apps Built by Fellow Admins

Click here for session materials

Not sure how the Salesforce platform can meet your company"s application needs? Join in on this session to see just what kind of apps other admins are building. And learn platform benefits from the people on the front line! We"ll go over several customer case studies to give you the inside scoop.

Where: Esplanade 304
When: September 17 11:30AM to 12:30PM

Speakers

Cheral Stewart
CRM Administrator, Call Source
John Whalon
Program Manager, Rescap Home Services
Leahanne Merritt
Manager, CRM, PHH Arval

Salesforce SOA Deep Dive

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Salesforce SOA re-invents how web services and APIs can be used to integrate and mashup applications. Learn more about how to use Salesforce SOA for your own apps and get your hardest questions answered by the R&D team behind this breakthrough technology!

Where: Esplanade 303
When: September 17 5PM to 6PM

Speakers

Dave Nielsen
Director, ISV & Developer Programs, StrikeIron

Transforming Wealth Management

Attend this session to learn how Salesforce.com is transforming the wealth management industry. Learn from customers how they have leveraged Salesforce.com to standardize on a single integrated desktop, provide advisors a 360-degree view of the client and improve client service. Salesforce Wealth Management Edition (WME): You"ve heard about it, and now you want to see it. Join this session to see the latest on the WME.

Please Note: Some materials from this session may not be available.

Where: North 122
When: September 17 11:30AM to 12:30PM

Speakers

Gary Roth
COO, United Capital Financial Advisers, Inc.
Sean Urban
Bear Stearns & Co., Inc.

Modeling Financial Services Business Processes

Financial Services systems and business processes are as complex as they come. Join this session to hear directly from customers on how they integrated and streamlined their internal processes to become more competitive. Leave with plenty of ideas you can implement at your own company.

Where: North 122
When: September 17 3:45PM to 4:45PM

Speakers

Jason Atwood
Vice President, Citi GWM-Smith Barney, Private Bank and FLS
Peter Coleman
COO, ThinkEquity Partners
Greg Altonji
Manager, Business Process Automation, Lava Trading Inc.

Best Practices: Big Data Volumes in Financial Services

If you"re in Financial Services, you know just how overwhelming the volume of data can be. Join this session to hear from customers that deal with big data volumes, find out how they decide which data is important to move, and learn best practices for data cleansing and management.

Please Note: Materials from this session are not available.

Where: North 122
When: September 17 5PM to 6PM

Speakers

Hitesh Vora
Manager, TD AMERITRADE INSTITUTIONAL
Ilene LaBarbera
Director, SFA, Automatic Data Processing

High-Tech Channel Management Best Practices

High-tech organizations rely heavily on the multi-tier distribution model. Companies have a multitude of partner types, tiers, and distribution strategies. Join us to hear high-tech customers share their experiences with integrated Partner Relationship Management. Learn about comprehensive partner strategy, best practices, and business processes enabled by Salesforce

Where: North 112
When: September 17 3:45PM to 4:45PM

Speakers

Jeff Zobrist
Director, Global Channel Operations, UGS Corp.

On-Demand Success in the Software Industry

Its official. On-demand has gone mainstream. Attend this panel discussion to learn firsthand how software companies everywhere are leveraging Salesforce and the Salesforce platform to drive innovation throughout their organizations. Hear customers share first-hand accounts of solutions that address specific issues of the software industry.

Where: North 112
When: September 17 11:30AM to 12:30PM

Speakers

Celia Gillen
VP, Business Transformation, CA - Computer Associates, Inc.

Forecasting Excellence: How to Achieve Pipeline Visibility and Forecast Accuracy

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Producing a forecast that drives confidence is not only a function of accurate data, but also a culmination of all the practices in your organization. Our customers and experts are here to share best practices for using Salesforce for advanced forecasting. Visibility? Confidence? High accuracy? Find out how you can have it all.

Where: North 121
When: September 17 11:30AM to 12:30PM

Speakers

Mark Baker
VP of Sales, LynuxWorks, Inc.
Teri Stevens
Director, Worldwide Sales Operations, Sybase, Inc.
Scott Fletcher
Business Forecasting Analyst, Misys International Banking Systems

Expanding the Portfolio

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Growth requires selling more than one product to the market. Join us to see how salesforce.com and several of our customers are making the transition from one product to a broad portfolio of offerings. You"ll leave with the know-how to do the same thing at your company.

Where: North 121
When: September 17 5PM to 6PM

Speakers

Matt Wilkinson
Vice-President of Services, Stratavia Corp
Jason Masten
VP Sales, USA.NET, Inc.

Sales and Marketing United

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In an ideal world, Sales and Marketing would operate hand-in-hand, yet oftentimes these two departments are at odds. Hear from salesforce.com customers and our own internal team how to leverage Salesforce, leads, and pipeline generation to bridge the gap between these two departments.

Where: North Hall E: 134
When: September 17 11:30AM to 12:30PM

Speakers

Christy Cooper
Director of Sales and Marketing, Preferred Offices

Sales Leadership Panel

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Join sales leaders for a frank and in-depth discussion on how to drive top-line growth with Salesforce. We"ll have salesforce.com"s own president of sales on hand to answer questions and offer advice.

Where: North Hall E: 134
When: September 17 5PM to 6PM

Speakers

Patrick Quirk
Sr. VP WW Sales, GoldenGate Software
Patti Elliott
President, The TAS Group
Jeff Kaplan
Managing Director, THINKStrategies
Frank van Veenendaal
President, Worldwide Corp Sales, SALESFORCE.COM

Manufacturing: Avoiding Ugly Surprises

Do you have early-enough visibility into your sales issues so you can fix them? How do you get out of Excel hell? Come learn how customers have used Salesforce and Right90 Sales Forecasting to receive early warnings, avoid quarterly surprises, and drive top-line revenues. Gain valuable insight from high-tech executives who have successfully used Salesforce and Right90 to consistently exceed sales targets, eliminate sales risks, and manage sales forecasts on demand.

Please Note: Materials are not available from this session.

Where: North 112
When: September 17 5PM to 6PM

Speakers

Richard Bravman
CEO, Intelleflex Corporation
Don LaVallee
Director of Strategic Business Ops, Sharp Microelectronics

Wheres the Cash in Your Lead to Cash Process?

Do you spend too much time processing order contracts and re-entering data? Do you use one system to manage quotes and another for receiving cash payments? See how two salesforce.com customers complete the lead-to-cash process by integrating Intaccts on-demand accounting solution with Salesforce, and ultimately streamline their sales and revenue management processes.

Where: Esplanade 307
When: September 17 3:45PM to 4:45PM

Speakers

Doug Harr
CIO, Ingres Corporation

Seed & Grow: Take Rollout Success Viral

Have you ever been asked to sponsor a multi-location deployment of a new application? Learn from leading customers who have sat in your seat, sponsored and built business cases, and driven tremendous success for their multi-location rollouts that actually realized ROI. With a seed and grow strategy, these leaders took their Salesforce programs from 20 to 3,000 seats. They will provide key insight on how they unified disparate businesses in their organization for total visibility and delivered unprecedented success.

Where: North 120
When: September 17 3:45PM to 4:45PM

Speakers

Joe Custer
Director - Service Solutions, Stanley Security Solutions, Inc.
Gary Pepera
Marcomm, Citizens Bank of Rhode Island

By Track: By Day: September 17

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