Dreamforce 2007
http://www.salesforce.com/community/crm-best-practices/resource-training.jsp
By Track: By Day: September 19
Seeing the Forest: Getting Started with Dashboards
As you achieve great adoption in Salesforce, you start generating volumes of data. But getting the value out of all that data means you need to devise a way to see the forest for all those trees. What are the trends, and what"s the story being told? This session gives you everything you need to get started with Dashboards.
- Where: Esplanade 310
- When: September 19 9AM to 10AM
Speakers
- Brian FeldtmanMgr-Internet Mkt Dev, Univar USA, Inc.
- Joe AielloDirector, Corporate Systems, Fios, Inc.
Get Smart About Your Customers
Salesforce houses a wealth of information about your customers. This workshop will take you step-by-step through getting answers to your key questionsfrom customizing the app for data collection through genius reporting strategies. Youll come away with best practices on data integrity, insight on what data you should be collecting, and a few key reports that you can modify to get the answers you need.
- Where: North 120
- When: September 19 9AM to 10AM
Speakers
- Rob LambDirector, Customer and Partner Development, Clickability, Inc.
- Kristen ChaseBusiness Development Specialist, Canvas Systems
Domain 7: Technology
Integrating your on-demand application with your existing technology investments is easier than you think! Integration is fundamental to ensuring your on-demand application most fully supports your overall business objectives, yet many customers elect to defer integration due to misperceptions about risk and complexity. Based on real-world examples, this session explores how on-demand integration can be both low risk and high value, leading to more accurate reporting, increased adoption, and the best informed users. You"ll hear directly from salesforce"s own senior integration experts and customers as they share their key learnings on the path to integration success.
- Where: North Hall E: 132
- When: September 19 9AM to 10AM
Speakers
- Peter HanstenVP Ship Power Quality Systems, Wartsila Corporation
- Chirag Patel*IT Manager, Citrix Systems, Inc.
Small Business, Big Footprint
As a small business, you pride yourself on great, personalized service. So why are you still using Excel spreadsheets or sticky notes to manage customer service? Join our panel of successful small- and medium-sized businesses as they talk about how they"ve used Salesforce Service & Support to deliver white-glove customer service.
- Where: Esplanade 300
- When: September 19 10:15AM to 11:15AM
Speakers
- Jim MartinSenior Director of Sales Operations, Cyveillance, Inc.
- Ross BauerVP, Product Development, PLUM Benefits
Enterprise 2.0 Applications: Why You Should Encourage Socializing on the Job
While enterprises are awash in more data than ever, employees still struggle to collaborate and find the information they need whether via documents or people. Hear our panel of experts discuss why Enterprise 2.0 technologies, borrowed from social networks and community sites on the Consumer Web, are revolutionizing how employees collaborate and companies build institutional knowledge.
- Where: North Hall E: 130
- When: September 19 10:15AM to 11:15AM
Speakers
- Max RaynerCIO and Executive Vice President of Products & Services, SurfControl plc
- Ismael GhalimiCEO, Intalio, Inc.
Running Your Entire Business on Demand
No IT department? No problem! Hear from various salesforce.com customers with fewer than 30 employees who just said no to infrastructure. George Kenessey of MyLoanBiz doesnt even have an in-house server! Learn how he pulls it offand find out how you can apply his experience to your own business.
- Where: North 120
- When: September 19 10:15AM to 11:15AM
Speakers
- George KenesseyCEO, MyLoanBiz
Pizza, Beer, and Building Mobile Apps: Whats Not to Love?
Click here for session materials
Do you know how to build a mobile application? It"s easier than you think! Come learn how developers have leveraged Apex Mobile to build compelling apps that go beyond mobile CRM. See how developing for mobile can put important processes right into the field. And learn even more from examples of those whove already done it successfully.
- Where: Esplanade 305
- When: September 19 9AM to 10AM
Speakers
- Brian FisherIT Manager, Papa Murphys International
- Arne KainuChairman/President/CEO, Centerstance, Inc.
- Chris EstonactocGeneral Sales Manager, Karl Strauss Brewing Company
- John SneadDirector of Beer Operations, Karl Strauss Brewing Company
Advanced Search Engine Marketing
Search engine marketing (SEM) can be an invaluable lead source. Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to get the latest tricks for optimizing SEM performance, and learn how you can use organic and paid search techniques to hone your own lead flow.
- Where: North Hall E: 133
- When: September 19 9AM to 10AM
Speakers
- Tyrona HeathGoogle
Driving B2B Sales in Communications
Worried about protecting your investment in client-server software? Hear from a major communications provider that transitioned from an on-premise solution to an on-demand one. Learn how productivity increases impacted B2B sales, and listen to best practices that helped their user adoption rates to soar above 90% within weeks of the rollout.
- Where: North 112
- When: September 19 9AM to 10AM
Speakers
- Chad RycengaDirector, IT, Charter Communications, Inc.
- John MerrillSales System Manager, Cablevision Systems Corporation
How Salesforce.com Uses Salesforce to Manage Pipeline and Forecast
Want to see how we do things internally? Join us to learn from salesforce.com"s own top sales and operations executives how we forecast and manage our pipeline using Salesforce. Take home new strategies and ideas to implement for immediate impact.
- Where: North 124
- When: September 19 9AM to 10AM
Speakers
- Brett QueenerVP of Field Operations, salesforce.com
- Brian MillhamVP Corp Sales, salesforce.com
