Dreamforce 2007

http://www.salesforce.com/community/crm-best-practices/resource-training.jsp

By Track: By Day: September 19

Seeing the Forest: Getting Started with Dashboards

As you achieve great adoption in Salesforce, you start generating volumes of data. But getting the value out of all that data means you need to devise a way to see the forest for all those trees. What are the trends, and what"s the story being told? This session gives you everything you need to get started with Dashboards.

Speakers

  • Brian Feldtman
    Mgr-Internet Mkt Dev, Univar USA, Inc.
  • Joe Aiello
    Director, Corporate Systems, Fios, Inc.

Get Smart About Your Customers

Salesforce houses a wealth of information about your customers. This workshop will take you step-by-step through getting answers to your key questionsfrom customizing the app for data collection through genius reporting strategies. Youll come away with best practices on data integrity, insight on what data you should be collecting, and a few key reports that you can modify to get the answers you need.

Speakers

  • Rob Lamb
    Director, Customer and Partner Development, Clickability, Inc.
  • Kristen Chase
    Business Development Specialist, Canvas Systems

Domain 7: Technology

Integrating your on-demand application with your existing technology investments is easier than you think! Integration is fundamental to ensuring your on-demand application most fully supports your overall business objectives, yet many customers elect to defer integration due to misperceptions about risk and complexity. Based on real-world examples, this session explores how on-demand integration can be both low risk and high value, leading to more accurate reporting, increased adoption, and the best informed users. You"ll hear directly from salesforce"s own senior integration experts and customers as they share their key learnings on the path to integration success.

Speakers

  • Peter Hansten
    VP Ship Power Quality Systems, Wartsila Corporation
  • Chirag Patel*
    IT Manager, Citrix Systems, Inc.

Small Business, Big Footprint

As a small business, you pride yourself on great, personalized service. So why are you still using Excel spreadsheets or sticky notes to manage customer service? Join our panel of successful small- and medium-sized businesses as they talk about how they"ve used Salesforce Service & Support to deliver white-glove customer service.

Speakers

  • Jim Martin
    Senior Director of Sales Operations, Cyveillance, Inc.
  • Ross Bauer
    VP, Product Development, PLUM Benefits

Enterprise 2.0 Applications: Why You Should Encourage Socializing on the Job

While enterprises are awash in more data than ever, employees still struggle to collaborate and find the information they need whether via documents or people. Hear our panel of experts discuss why Enterprise 2.0 technologies, borrowed from social networks and community sites on the Consumer Web, are revolutionizing how employees collaborate and companies build institutional knowledge.

Speakers

  • Max Rayner
    CIO and Executive Vice President of Products & Services, SurfControl plc
  • Ismael Ghalimi
    CEO, Intalio, Inc.

Running Your Entire Business on Demand

No IT department? No problem! Hear from various salesforce.com customers with fewer than 30 employees who just said no to infrastructure. George Kenessey of MyLoanBiz doesnt even have an in-house server! Learn how he pulls it offand find out how you can apply his experience to your own business.

Speakers

  • George Kenessey
    CEO, MyLoanBiz

Pizza, Beer, and Building Mobile Apps: Whats Not to Love?

Click here for session materials

Do you know how to build a mobile application? It"s easier than you think! Come learn how developers have leveraged Apex Mobile to build compelling apps that go beyond mobile CRM. See how developing for mobile can put important processes right into the field. And learn even more from examples of those whove already done it successfully.

Speakers

  • Brian Fisher
    IT Manager, Papa Murphys International
  • Arne Kainu
    Chairman/President/CEO, Centerstance, Inc.
  • Chris Estonactoc
    General Sales Manager, Karl Strauss Brewing Company
  • John Snead
    Director of Beer Operations, Karl Strauss Brewing Company

Advanced Search Engine Marketing

Search engine marketing (SEM) can be an invaluable lead source. Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to get the latest tricks for optimizing SEM performance, and learn how you can use organic and paid search techniques to hone your own lead flow.

Speakers

  • Tyrona Heath
    Google

Driving B2B Sales in Communications

Worried about protecting your investment in client-server software? Hear from a major communications provider that transitioned from an on-premise solution to an on-demand one. Learn how productivity increases impacted B2B sales, and listen to best practices that helped their user adoption rates to soar above 90% within weeks of the rollout.

Speakers

  • Chad Rycenga
    Director, IT, Charter Communications, Inc.
  • John Merrill
    Sales System Manager, Cablevision Systems Corporation

How Salesforce.com Uses Salesforce to Manage Pipeline and Forecast

Want to see how we do things internally? Join us to learn from salesforce.com"s own top sales and operations executives how we forecast and manage our pipeline using Salesforce. Take home new strategies and ideas to implement for immediate impact.

Speakers

  • Brett Queener
    VP of Field Operations, salesforce.com
  • Brian Millham
    VP Corp Sales, salesforce.com