Dreamforce 2007
http://www.salesforce.com/community/crm-best-practices/resource-training.jsp
By Track: By Day: September 19
Enterprise 2.0 Applications: Why You Should Encourage Socializing on the Job
While enterprises are awash in more data than ever, employees still struggle to collaborate and find the information they need whether via documents or people. Hear our panel of experts discuss why Enterprise 2.0 technologies, borrowed from social networks and community sites on the Consumer Web, are revolutionizing how employees collaborate and companies build institutional knowledge.
- Where: North Hall E: 130
- When: September 19 10:15AM to 11:15AM
Speakers
- Max RaynerCIO and Executive Vice President of Products & Services, SurfControl plc
- Ismael GhalimiCEO, Intalio, Inc.
Domain 6: Process
Through extensive work with FORTUNE 1000 clients, Salesforce.com's services and integration partners have developed the methodology and set of best practices that enable clients to re-engineer their business processes to drive sales effectiveness. Here, a key customer and a global integration partner will outline the key enablers for transforming the sales process, and how the Salesforce Platform rapidly enables and supports this change.
- Where: North Hall E: 132
- When: September 19 11:30AM to 12:30PM
Speakers
- Steve MooneyEngagement Manager, salesforce.com
- Tina PhillipsPartner, Deloitte & Touche L.L.P.
Managing Problem Clients
Your top sales people want to spend their time on closing large transactions...but what happens when you have problematic customers who need a lot of attention? How do you balance growing customer demands while making you and your customer successful? Join us to get the answers you need.
- Where: North 121
- When: September 19 9AM to 10AM
Speakers
- Lee PariesNational Account Manager, Teradata, a NCR company
- Mark A. DaleyNational Inside Sales Manager, Siemens Communications
Small Business, Big Footprint
As a small business, you pride yourself on great, personalized service. So why are you still using Excel spreadsheets or sticky notes to manage customer service? Join our panel of successful small- and medium-sized businesses as they talk about how they"ve used Salesforce Service & Support to deliver white-glove customer service.
- Where: Esplanade 300
- When: September 19 10:15AM to 11:15AM
Speakers
- Jim MartinSenior Director of Sales Operations, Cyveillance, Inc.
- Ross BauerVP, Product Development, PLUM Benefits
A Behind-the-Scenes Look at How We Built the Quote-to-Order Process
Get a sneak peak at how salesforce.com used Apex Code to build our new quote-to-order process. You won"t believe how much insight this session will add, and you"ll leave with plenty of tips, tricks, and best practices.
Please Note: Materials from this session are not available.
- Where: North 124
- When: September 19 11:30AM to 12:30PM
Speakers
- Mike RosenbaumField Operations, salesforce.com
- Sam ChungSr. Director, Sales Operations, salesforce.com
How Salesforce.com Uses Salesforce to Manage Pipeline and Forecast
Want to see how we do things internally? Join us to learn from salesforce.com"s own top sales and operations executives how we forecast and manage our pipeline using Salesforce. Take home new strategies and ideas to implement for immediate impact.
- Where: North 124
- When: September 19 9AM to 10AM
Speakers
- Brett QueenerVP of Field Operations, salesforce.com
- Brian MillhamVP Corp Sales, salesforce.com
How to Effectively Leverage the AppExchange
Ready to learn more about the AppExchange? In this session you"ll learn about the best of the AppExchange, powerful applications to drive efficient Operations and boost performance of your Sales team. We"ll walk you through some of the apps we"ve installed from the AppExchange and talk to various customers about how they"ve used the AppExchange to improve their Salesforce experiences.
- Where: North 124
- When: September 19 10:15AM to 11:15AM
Speakers
- Mike KostowDirector, Sales Operations, Ingres Corporation
- Rob LambDirector, Customer and Partner Development, Clickability, Inc.
PRM Product Road Map
Come see the future of partner relationship management. This session reviews top customer feature requests for Salesforce PRM. Talk to the Director of Product Management and the Chief Architect in this town hall format. Have your questions answered instantly -- and be among the first to see what"s coming for Salesforce PRM.
- Where: North 123
- When: September 19 11:30AM to 12:30PM
Speakers
- William MoxleyDirector, Product Management, salesforce.com
- Elay CohenSenior Product Line Director, PRM, salesforce.com
- Adi KurugantiProduct Manager, salesforce.com
PRM Implementation Success Factors
Join this session to see how easy it is to create custom portal experiences for your channel programs. Meet leading PRM experts as they share their secrets of partner program success. This session will provide channel executives and IT folks with a technical and business process review of how to design successful partner programs using Salesforce.
- Where: North 123
- When: September 19 9AM to 10AM
Speakers
- Jason WileySales Systems Manager, F5 Networks Inc.
- Andrew O'DriscollCEO, Apprivo
Get Smart About Your Customers
Salesforce houses a wealth of information about your customers. This workshop will take you step-by-step through getting answers to your key questionsfrom customizing the app for data collection through genius reporting strategies. Youll come away with best practices on data integrity, insight on what data you should be collecting, and a few key reports that you can modify to get the answers you need.
- Where: North 120
- When: September 19 9AM to 10AM
Speakers
- Rob LambDirector, Customer and Partner Development, Clickability, Inc.
- Kristen ChaseBusiness Development Specialist, Canvas Systems
Running Your Entire Business on Demand
No IT department? No problem! Hear from various salesforce.com customers with fewer than 30 employees who just said no to infrastructure. George Kenessey of MyLoanBiz doesnt even have an in-house server! Learn how he pulls it offand find out how you can apply his experience to your own business.
- Where: North 120
- When: September 19 10:15AM to 11:15AM
Speakers
- George KenesseyCEO, MyLoanBiz
Running Your Entire Business on Demand
No IT department? No problem! Hear from various salesforce.com customers with fewer than 30 employees who just said no to infrastructure. George Kenessey of MyLoanBiz doesnt even have an in-house server! Learn how he pulls it offand find out how you can apply his experience to your own business.
- Where: North 120
- When: September 19 10:15AM to 11:15AM
Speakers
- George KenesseyCEO, MyLoanBiz
S-Controls and Other Techie Stuff
Feel like you know how to administer almost every corner of Salesforce, but want to learn how to take it to the next level? Join us to learn how to implement some of the more technical features of the application, like S-controls and formula fields. Pick up a few tips and tricks that can help you make an immediate impact.
- Where: Esplanade 307
- When: September 19 10:15AM to 11:15AM
Speakers
- Drew AlexanderDirector of Sales Operations, Kaplan Financial
S-Controls and Other Techie Stuff
Feel like you know how to administer almost every corner of Salesforce, but want to learn how to take it to the next level? Join us to learn how to implement some of the more technical features of the application, like S-controls and formula fields. Pick up a few tips and tricks that can help you make an immediate impact.
- Where: Esplanade 307
- When: September 19 10:15AM to 11:15AM
Speakers
- Drew AlexanderDirector of Sales Operations, Kaplan Financial
Portal Mania: Extending Through the Web
If you"ve ever thought “I wish our
- Where: Esplanade 307
- When: September 19 11:30AM to 12:30PM
Speakers
- Steven FrersVP Technical Services, CompassLearning, Inc.
- Bruno RosatiWeb & CRM Architect, Clarity Systems Ltd
Going Global: How to Take Your Implementation International
Looking to extend your Salesforce implementation overseas? You won"t want to miss this session, full of best practices from those that have been through it before. Get the nitty-gritty details you need to get started!
- Where: Esplanade 307
- When: September 19 9AM to 10AM
Speakers
- Hernan VeraDirector of Marketing, Global Supply Chain Solutions, Ryder System, Inc.
- Scott RamesDirector, Sales Force Automation, Dimension Data Plc.
Domain 7: Technology
Integrating your on-demand application with your existing technology investments is easier than you think! Integration is fundamental to ensuring your on-demand application most fully supports your overall business objectives, yet many customers elect to defer integration due to misperceptions about risk and complexity. Based on real-world examples, this session explores how on-demand integration can be both low risk and high value, leading to more accurate reporting, increased adoption, and the best informed users. You"ll hear directly from salesforce"s own senior integration experts and customers as they share their key learnings on the path to integration success.
- Where: North Hall E: 132
- When: September 19 9AM to 10AM
Speakers
- Peter HanstenVP Ship Power Quality Systems, Wartsila Corporation
- Chirag Patel*IT Manager, Citrix Systems, Inc.
List Building and Email Marketing
Dont waste your marketing dollars -- or your credibility -- on email campaigns that dont produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies, and take home tips for improving your email response rates.
- Where: North Hall E: 131
- When: September 19 10:15AM to 11:15AM
Speakers
- Scott DorseyPresident, ExactTarget, Inc.
- Josh FeinbergVP Product Management, VerticalResponse
Getting Started with Custom Objects
Are there business processes you wish you could run with the ease and simplicity of Salesforce? Join us to find out how other companies have leveraged custom objects and the AppExchange to successfully extend the benefits of Salesforce to other parts of the business beyond traditional CRM.
- Where: Esplanade 310
- When: September 19 10:15AM to 11:15AM
Speakers
- John JohnsonAVP, Licensing, ASCAP: The American Society of Composers, Authors and Publishers
- Sara RimerGlobal CRM Administrator, Danaher Motion
- Cory HaberInternet Marketing Manager, Furnished Quarters LLC
Pizza, Beer, and Building Mobile Apps: Whats Not to Love?
Click here for session materials
Do you know how to build a mobile application? It"s easier than you think! Come learn how developers have leveraged Apex Mobile to build compelling apps that go beyond mobile CRM. See how developing for mobile can put important processes right into the field. And learn even more from examples of those whove already done it successfully.
- Where: Esplanade 305
- When: September 19 9AM to 10AM
Speakers
- Brian FisherIT Manager, Papa Murphys International
- Arne KainuChairman/President/CEO, Centerstance, Inc.
- Chris EstonactocGeneral Sales Manager, Karl Strauss Brewing Company
- John SneadDirector of Beer Operations, Karl Strauss Brewing Company
Make Your App *Bling*: Build Amazing Salesforce Apps Using Adobe Technologies
Click here for session materials
Adobe"s AIR technology allows developers to build and deploy rich Internet applications to the desktop. Learn how to extend your existing Salesforce development skills with this new technology and be inspired by demos of new apps that were previously impossible to build without AIR.
- Where: Esplanade 303
- When: September 19 10:15AM to 11:15AM
Speakers
- James Ward - Senior Technical Evangelist, Adobe
- Charles Freedman - Director of User Experience, Flash Platform at Ribbit
- Martin Longo VP Product Management, Demandbase, Inc.
- John Barnes VP Technology, Model Metrics, LLC
- Mitch Grasso Founder, SlideRocket
Flex Your Apps: Using the Flex Toolkit to Develop Rich UIs for Salesforce Apps
Click here for session materials
Looking to build business apps with rich user experiences? Join us to learn how to use the Flex Toolkit for Apex! Leave with the know-how you need to use Flash, Flex, and Adobe Integrated Runtime technologies from Adobe to build interfaces and apps your users will love.
- Where: Esplanade 303
- When: September 19 9AM to 10AM
Speakers
- Dave Carroll Developer Evangelist, Salesforce.com
- Michael Farrington, Salesforce Admin, Motorola
Improving Your Outlook: Getting Started with Outlook Edition
You"ve rolled out Salesforce, and it has become clear that you could drive greater adoption and additional value by integrating the service with your users" Outlook/Lotus contacts, tasks, and events. There are several questions you should answer before diving right in. Come learn what you should be thinking about in order to get started with your Outlook/Lotus Edition plans.
- Where: Esplanade 310
- When: September 19 11:30AM to 12:30PM
Speakers
- Jennifer RakieyInbound Marketing Specialist, Mercury Computer Systems Inc.
- Charlie McKinneyMarket Development Manager, Physician Services, Relay Health
- Scott FielderCRM Operations Mgr., The New York Times Company Regional Newspaper Group
Seeing the Forest: Getting Started with Dashboards
As you achieve great adoption in Salesforce, you start generating volumes of data. But getting the value out of all that data means you need to devise a way to see the forest for all those trees. What are the trends, and what"s the story being told? This session gives you everything you need to get started with Dashboards.
- Where: Esplanade 310
- When: September 19 9AM to 10AM
Speakers
- Brian FeldtmanMgr-Internet Mkt Dev, Univar USA, Inc.
- Joe AielloDirector, Corporate Systems, Fios, Inc.
Government on Demand
The time has come for Government On-Demand. See how to use Salesforce On-Demand solutions to collaborate across agencies, borders and the public/private divide and manage people and processes more effectively. We"ll show you exactly how Salesforce helps you improve customer service, case management, outreach, and the overall experience of constituents, employees and partners.
- Where: North 122
- When: September 19 9AM to 10AM
Speakers
- Mike GoodrichDirector of Administration, Arlington Economic Development
- Lisa GlassProject Manager, NPower NY
- Jonathan VaughanPartner, New Demand
- Peter ReisChief Support Services Officer, Wyoming Business Council
AppExchange for Nonprofit, Government and Education
We"ve got powerful ways your nonprofit can extend its use of Salesforce through the AppExchange. Join us to see the latest hot products for nonprofits and learn about the Power of Us partner offerings. We"ll also show you how and why you can create your own AppExchange app to share your developments with the greater nonprofit community. See you there!
- Where: North 122
- When: September 19 10:15AM to 11:15AM
Speakers
- Ken MooreProgram Manager, Small Business Energy Alliance
- Richard MilesCEO, Big Brothers Big Sisters of the Bay Area
- Steve AndersenIndividual Program Manager, ONE/Northwest
Best Practices: Reporting on Social Impact
Do you need to measure more than just one bottom line? Do you need to understand your organizations impact in terms that do not fit on a profit and loss statement? Youll glean meaningful insight from three exceptional organizations that use Salesforce analytics to measure their qualitative social impact.
- Where: North 122
- When: September 19 11:30AM to 12:30PM
Speakers
- Natan ZaidenweberPresident/CEO, Stakeware
- Greg DenizardDirector of Operations, Children"s Aid Society
- Rebecca BrownChief Advancement Officer, Family Service Agency Inc
- Barbara KibbeSenior Consultant, Monitor Institute
Driving B2B Sales in Communications
Worried about protecting your investment in client-server software? Hear from a major communications provider that transitioned from an on-premise solution to an on-demand one. Learn how productivity increases impacted B2B sales, and listen to best practices that helped their user adoption rates to soar above 90% within weeks of the rollout.
- Where: North 112
- When: September 19 9AM to 10AM
Speakers
- Chad RycengaDirector, IT, Charter Communications, Inc.
- John MerrillSales System Manager, Cablevision Systems Corporation
Advanced Search Engine Marketing
Search engine marketing (SEM) can be an invaluable lead source. Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to get the latest tricks for optimizing SEM performance, and learn how you can use organic and paid search techniques to hone your own lead flow.
- Where: North Hall E: 133
- When: September 19 9AM to 10AM
Speakers
- Tyrona HeathGoogle
Alleviate Contract Complexity -- Starting Now!
Do you have all your executed contracts? Learn how you can use Salesforce as a robust contract management and tracking system from customers who do it best. Save your organization time and moneyand still have the right information at the right time. Get rid of the paper clutter of contract history and contract history files. Take your business on demand!
- Where: North 111
- When: September 19 11:30AM to 12:30PM
Speakers
- Michael MachadoSenior Applications Engineer, Yamaha Corporation of America
Leveraging Salesforce for Effective Talent Relationship Management
The war for talent has never been more fierce, and requires effective and efficient Talent Relationship Management (TRM) solutions. Learn how Deloitte Consulting LLP took salesforce.com"s Salesforce Automation application to configure and deliver a more efficient and effective TRM solution for its parent firm, Deloitte & Touche USA LLP -- in only three months.
- Where: North 111
- When: September 19 10:15AM to 11:15AM
Speakers
- Matt KimballSr. Manager, Deloitte & Touche USA LLP
