Dreamforce 2007

http://www.salesforce.com/community/crm-best-practices/resource-training.jsp

By Track: By Room: North 112

High-Tech Channel Management Best Practices

High-tech organizations rely heavily on the multi-tier distribution model. Companies have a multitude of partner types, tiers, and distribution strategies. Join us to hear high-tech customers share their experiences with integrated Partner Relationship Management. Learn about comprehensive partner strategy, best practices, and business processes enabled by Salesforce

Speakers

  • Jeff Zobrist
    Director, Global Channel Operations, UGS Corp.

On-Demand Success in the Software Industry

Its official. On-demand has gone mainstream. Attend this panel discussion to learn firsthand how software companies everywhere are leveraging Salesforce and the Salesforce platform to drive innovation throughout their organizations. Hear customers share first-hand accounts of solutions that address specific issues of the software industry.

Speakers

  • Celia Gillen
    VP, Business Transformation, CA - Computer Associates, Inc.

Competitive Advantage in High Tech Manufacturing thru flexibility and visibility

Tired of the unintuitive, inflexible CRM implemented on premise? Cant get field adoption or respond quickly to business changes? Learn first-hand how our hardware customers are using CRM platform to implement new approaches in the marketplace, pursue new businesses and new ventures, and then effectively pursue the most valuable opportunities

Speakers

  • Mark Silber
    IT Systems Architect, QUALCOMM Incorporated
  • EJ Tavella
    VP of Solutions, Steelwedge Software, Inc.
  • Evan Randall, Manager of Strategic Sales Programs, Spansion Inc.

Community Driven Innovation

How do you gather feedback from your customers, partners, and employees? Join this session to learn what Dell has done to unleash the power of community driven innovation. Hear how the IdeaExchange platform has helped them become more responsive, uncover new market opportunities, and instill a sense of co-ownership with their most passionate evangelists.

Speakers

  • Jamie Grenney
    Product Line Director, salesforce.com
  • Bob Pearson
    SVP Corp Communications, Dell Inc.
  • Caroline Dietz
    Manager, IdeaStorm, Corporate Communications, Dell Inc.

Driving B2B Sales in Communications

Worried about protecting your investment in client-server software? Hear from a major communications provider that transitioned from an on-premise solution to an on-demand one. Learn how productivity increases impacted B2B sales, and listen to best practices that helped their user adoption rates to soar above 90% within weeks of the rollout.

Speakers

  • Chad Rycenga
    Director, IT, Charter Communications, Inc.
  • John Merrill
    Sales System Manager, Cablevision Systems Corporation

How to Drive Ad Sales in a Mixed-Media World

Are you selling cross-media? Do you know where your customers are spending ad dollars within your organization? Come hear from peers and industry experts on how to increase your ad sales by leveraging best practices in selling cross-media and integrating with back-office systems.

Speakers

  • Tara House Jaffe
    Group Director, Advertising Operations, The New York Times Company
  • Mike Stoeckel
    VP, Fox Interactive Media
  • Joe Dressler
    VP Sales, SmartMoney
  • Tom Helling
    VP Advertising Operations, The New York Times Company
  • Kevin McCrudden
    Sales Training Manager, Newsday, Inc.

Best Practices: Empowering Sales Teams in Media

Join this session to hear firsthand how industry-leading media companies from print to public relations drive best practices with Salesforce. Learn how you can increase user adoption, expand the use of Salesforce, and improve productivity to increase the value of salesforce.com in your organization. Take home best practices for immediate impact.

Speakers

  • Audra Martin
    Project Manager/Business Analyst, Economist Newspaper Group
  • Andrew Schmitt
    OutCast, Outcast Communications

Manufacturing: Avoiding Ugly Surprises

Do you have early-enough visibility into your sales issues so you can fix them? How do you get out of Excel hell? Come learn how customers have used Salesforce and Right90 Sales Forecasting to receive early warnings, avoid quarterly surprises, and drive top-line revenues. Gain valuable insight from high-tech executives who have successfully used Salesforce and Right90 to consistently exceed sales targets, eliminate sales risks, and manage sales forecasts on demand.
Please Note: Materials are not available from this session.

Speakers

  • Richard Bravman
    CEO, Intelleflex Corporation
  • Don LaVallee
    Director of Strategic Business Ops, Sharp Microelectronics