Dreamforce 2007

http://www.salesforce.com/community/crm-best-practices/resource-training.jsp

By Track: By Room: North 123

Keynote: What Do Partners Really Want from Their Vendors?

Hear what partners want from their vendors -- directly from a panel of partners and experts! Join us for a keynote presentation on channel management best practices featuring partners who will answer your questions on what they need and how to work with them to drive channel success.

Speakers

  • Elay Cohen
    Senior Product Line Director, PRM, salesforce.com
  • Mark Parrinello
    VP Sales, Kovarus Inc
  • Peter Castaldi
    Chairman/President/CEO, Kovarus Inc

Adoption Strategies for Channel Success

Listen to GFI explain how they"ve deployed adoption strategies to drive channel success using qualified leads, deal registration, training and certification, and innovative communications. Leave with scores of best practices for increased channel success and loyalty.

Speakers

  • Kurt Shaver
    VP and GM Operations, Americas, GFI Software USA, Inc.
  • Brett Strauss
    CEO, Media Defined
  • Eileen Smith
    CRM Administrator, GFI Software USA, Inc.

Change Management and Partners

Got PRM? Join us to learn how salesforce.com customer Cognos quickly launched a successful PRM pilot integrating account registration and co-marketing programs. Get firsthand insight into how the partner element added complexity, and walk away with best practices on efficiency and change management. It"s a great way to compare their gameplan, tactics, and results to your own ideas.

Speakers

  • Drew Clarke
    VP Marketing - Americas, Cognos Incorporated
  • Ginette Miron
    PartnerNetwork Manager, Cognos Incorporated
  • Sandra Brogie
    AVP, Global Sales Operations, Cognos Incorporated

Drive ROI and Revenues with Partner Leads

Attend this customer panel session to learn how to build a closed loop lead management program. See how companies have developed programs that have yielded great ROI and partner loyalty.

Speakers


  • Mike Wallgren
    Director of Channels, Altiris, Inc.

Optimize Channel Coverage and Partner Loyalty with Deal Registration

Learn how Salesforce PRM reduces channel conflict and optimizes channel coverage. Provide your partners with deal registration programs through a branded partner portal. Salesforce PRM gives your organization the right tools to track and manage your channels for pure channel success.

Speakers

  • Jeff Zobrist
    Director, Global Channel Operations, UGS Corp.
  • Dave Crilley
    Director of Channel Marketing, Proofpoint, Inc.

PRM Product Road Map

Come see the future of partner relationship management. This session reviews top customer feature requests for Salesforce PRM. Talk to the Director of Product Management and the Chief Architect in this town hall format. Have your questions answered instantly -- and be among the first to see what"s coming for Salesforce PRM.

Speakers

  • William Moxley
    Director, Product Management, salesforce.com
  • Elay Cohen
    Senior Product Line Director, PRM, salesforce.com
  • Adi Kuruganti
    Product Manager, salesforce.com

Taking PRM to the Next Level

Listen to one of the early adopter PRM customers, F5 Networks, talk about their channel successes. Theyll discuss whats next for their program as they move beyond lead forwarding and deal registration to custom quoting and collaborative business planning with their partners.

Speakers

  • Jason Wiley
    Sales Systems Manager, F5 Networks Inc.

PRM Implementation Success Factors

Join this session to see how easy it is to create custom portal experiences for your channel programs. Meet leading PRM experts as they share their secrets of partner program success. This session will provide channel executives and IT folks with a technical and business process review of how to design successful partner programs using Salesforce.

Speakers

  • Jason Wiley
    Sales Systems Manager, F5 Networks Inc.
  • Andrew O'Driscoll
    CEO, Apprivo