Worried about protecting your investment in client-server software? Hear from a major communications provider that transitioned from an on-premise solution to an on-demand one. Learn how productivity increases impacted B2B sales, and listen to best practices that helped their user adoption rates to soar above 90% within weeks of the rollout.

Are you selling cross-media? Do you know where your customers are spending ad dollars within your organization? Come hear from peers and industry experts on how to increase your ad sales by leveraging best practices in selling cross-media and integrating with back-office systems.

Join this session to hear firsthand how industry-leading media companies from print to public relations drive best practices with Salesforce. Learn how you can increase user adoption, expand the use of Salesforce, and improve productivity to increase the value of salesforce.com in your organization. Take home best practices for immediate impact.