Search engine marketing (SEM) can be an invaluable lead source. Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to get the latest tricks for optimizing SEM performance, and learn how you can use organic and paid search techniques to hone your own lead flow.

How accurate is your business data? Do you have duplicate records? Keeping data clean and relevant for your users is no small task. Join us for a session dedicated to data cleansing and de-duplication and learn techniques for better managing your data. We"ll focus on Excel and file import, Web-to-lead, deduplication, and lead scoring with formula fields. Take home all the methods, tools, and best practices you need!

If youre interested in starting an online community, or growing an existing community, you wont want to miss this session. Learn how you can rally empower your customers, partners, and employees to share ideas, contribute content, and learn from one another. Well also take a peak into the product roadmap to discuss how Salesforce might fit into your community strategy.

You just spent half your budget on demand-generation programs, and what a success thousands of leads for your pipeline! But now what? Join us to find out how top marketers everywhere are lead scoring and using advanced lead management techniques to handle prospects that aren"t quite “sales-ready.” Learn how mining these leads over time is a cost-effective way to generate pipeline. Increase the value of your leads starting now!

Finally! Create true end-to-end visibility for marketing results and ROI -- from the first click to closed deal. From the impression level for online campaigns to the response level for offline campaigns -- and with concise attribution of the right marketing source to every opportunity, every time. Ready to create some extreme Web analytics of your own? Join us to learn how you can get a pre-integrated solution to fully leverage the power of Omniture and Salesforce in one!

Are sales teams getting your messages across, or are your “snazzy“ taglines limited to life on a marketing white board? Learn how to empower your sales reps with timely, relevant materials that win deals, enhance your brand, and turn the sales organization into your biggest fan.

In an ideal situation, Marketing and Sales would operate hand-in-hand, yet oftentimes these two departments are at odds. Hear from salesforce.com customers and our own internal team how to leverage Salesforce to bridge the gap between these two departments and increase marketing effectiveness for your sales organization.