Dreamforce 2007
http://www.salesforce.com/community/crm-best-practices/resource-training.jsp
By Track: Sales-Channel and Partner Management
Taking PRM to the Next Level
Listen to one of the early adopter PRM customers, F5 Networks, talk about their channel successes. Theyll discuss whats next for their program as they move beyond lead forwarding and deal registration to custom quoting and collaborative business planning with their partners.
- Where: North 123
- When: September 18 2:30PM to 3:30PM
Speakers
- Jason WileySales Systems Manager, F5 Networks Inc.
PRM Product Road Map
Come see the future of partner relationship management. This session reviews top customer feature requests for Salesforce PRM. Talk to the Director of Product Management and the Chief Architect in this town hall format. Have your questions answered instantly -- and be among the first to see what"s coming for Salesforce PRM.
- Where: North 123
- When: September 19 11:30AM to 12:30PM
Speakers
- William MoxleyDirector, Product Management, salesforce.com
- Elay CohenSenior Product Line Director, PRM, salesforce.com
- Adi KurugantiProduct Manager, salesforce.com
Optimize Channel Coverage and Partner Loyalty with Deal Registration
Learn how Salesforce PRM reduces channel conflict and optimizes channel coverage. Provide your partners with deal registration programs through a branded partner portal. Salesforce PRM gives your organization the right tools to track and manage your channels for pure channel success.
- Where: North 123
- When: September 18 11:15AM to 12:15PM
Speakers
- Jeff ZobristDirector, Global Channel Operations, UGS Corp.
- Dave CrilleyDirector of Channel Marketing, Proofpoint, Inc.
Keynote: What Do Partners Really Want from Their Vendors?
Hear what partners want from their vendors -- directly from a panel of partners and experts! Join us for a keynote presentation on channel management best practices featuring partners who will answer your questions on what they need and how to work with them to drive channel success.
- Where: North 123
- When: September 17 11:30AM to 12:30PM
Speakers
- Elay CohenSenior Product Line Director, PRM, salesforce.com
- Mark ParrinelloVP Sales, Kovarus Inc
- Peter CastaldiChairman/President/CEO, Kovarus Inc
Drive ROI and Revenues with Partner Leads
Attend this customer panel session to learn how to build a closed loop lead management program. See how companies have developed programs that have yielded great ROI and partner loyalty.
- Where: North 123
- When: September 17 3:45PM to 4:45PM
Speakers
- Mike WallgrenDirector of Channels, Altiris, Inc.
PRM Implementation Success Factors
Join this session to see how easy it is to create custom portal experiences for your channel programs. Meet leading PRM experts as they share their secrets of partner program success. This session will provide channel executives and IT folks with a technical and business process review of how to design successful partner programs using Salesforce.
- Where: North 123
- When: September 19 9AM to 10AM
Speakers
- Jason WileySales Systems Manager, F5 Networks Inc.
- Andrew O'DriscollCEO, Apprivo
Change Management and Partners
Got PRM? Join us to learn how salesforce.com customer Cognos quickly launched a successful PRM pilot integrating account registration and co-marketing programs. Get firsthand insight into how the partner element added complexity, and walk away with best practices on efficiency and change management. It"s a great way to compare their gameplan, tactics, and results to your own ideas.
- Where: North 123
- When: September 18 1:15PM to 2:15PM
Speakers
- Drew ClarkeVP Marketing - Americas, Cognos Incorporated
- Ginette MironPartnerNetwork Manager, Cognos Incorporated
- Sandra BrogieAVP, Global Sales Operations, Cognos Incorporated
Adoption Strategies for Channel Success
Listen to GFI explain how they"ve deployed adoption strategies to drive channel success using qualified leads, deal registration, training and certification, and innovative communications. Leave with scores of best practices for increased channel success and loyalty.
- Where: North 123
- When: September 17 5PM to 6PM
Speakers
- Kurt ShaverVP and GM Operations, Americas, GFI Software USA, Inc.
- Brett StraussCEO, Media Defined
- Eileen SmithCRM Administrator, GFI Software USA, Inc.
How Salesforce.com Manages Its Partner and Referral Program
Listen to members of the Salesforce.com's alliance and referral program team unveil their secret sauce. See how they've rolled out Salesforce PRM to drive their program goals. You'll be able to immediately operationalize these best practices.
- Where: North 123
- When: September 19 9AM to 10AM
Speakers
- Ed Van Sicklinsalesforce.com
- Michael Fullmoresalesforce.com

