Salesforce Features
Campaign Management
With Salesforce's campaign management capabilities, you have a single
spot for effectively planning your marketing spend, managing all your
initiatives and campaigns, and analyzing performance and results.
This feature is available in Enterprise and Unlimited Edition and as an upgrade in professional edition.
Training and Documentation
- Implementation Guide
- Training
- Dreamforce Presentations; New Marketing Executives, Advanced Marketing Executives
Application Quick Links
Feature Details
- Market Segmentation: Create targeted campaigns by segmenting your audience (based on demographics, product interest, and so on) and designing messages and offers for each group.
- List Management: Easily export campaign lists in multiple data formats for seamless hand-off to direct mail houses and partner agencies.
- Campaign Analysis: Track, analyze, and optimize trade shows, direct mail, advertising, and promotions so that marketing efforts are focused on the most effective campaigns.
- Revenue Tracking: Identify the activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source.
2 Comments
January 10
We currently have professional editions. What do we have to do to activate ad campaigns?
May 1
How do we can use marketing compain if we upgrade our version?