Salesforce Features

Salesforce for Google Adwords

From Words to Close—Run Search Marketing Right in Salesforce

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  • Create and manage Google ads from Salesforce
  • Quickly and clearly correlate search marketing with inbound leads
  • Compare revenue with search marketing costs to optimize your spend

With Winter ’07, salesforce.com bridges the consumer Web and The Business Web™ to help you measure the return on your online advertising spend. Salesforce for Google AdWords, the latest addition to Salesforce Marketing, makes it possible for you to create, manage, and measure search engine marketing campaigns directly from within Salesforce. With Salesforce for Google AdWords, marketers enjoy complete visibility and control over their search engine marketing investments—all the way from keyword selection to closed deal.

This feature is available in Professional, Enterprise, and Unlimited Editions.

Training, Documentation, & Best Practices

Feature Details

  • Advertise Online: For companies new to Google advertising, it couldn’t be any easier. Salesforce for Google AdWords allows you to set up campaigns and ad groups, create text ads, and choose keywords, all from within the Salesforce user interface.
  • Link to an Existing Google AdWords Account: If you’re already a Google advertiser, you can track the ROI on your existing Google investments from Salesforce. Current users of Google AdWords can link Salesforce right into an existing Google AdWords account.
  • Clicks to Leads: Understand the thoughts of your customers at the exact moment they are searching the Web for your products and services. With so many companies using Google for lead generation, Salesforce for Google AdWords will correlate ad clicks with inbound leads, allowing the sales and marketing organizations to view search-related details with every lead.
  • Track AdWords ROI: As inbound leads are converted to accounts and opportunities, Salesforce for Google AdWords allows marketing managers to track search marketing investments all the way through the sales process to the ultimate generation of revenue. This enables real ROI calculations on search marketing so marketers can concentrate their budgets on the most effective ads.
  • Measure, Modify, Repeat: Salesforce for Google AdWords will show which aspects of a Google advertising program are delivering results to the business. With complete visibility into what’s working, companies can effectively tweak ad campaigns to maximize results.

NOTE: Salesforce for Google AdWords is now available as a component of Salesforce Marketing. A free trial is available for installation at http://www.salesforce.com/google.

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3 Comments Bookmark

3 Comments

Sam
July 18

Hi ,
Have registered with Google Adwords with $250 as the beginning amount.
Can i receive the following services at no additional cost:
Define the creatives for us
Render Dedicated support
Inform us on the nature of the keywords used by the visitors
Undertake a constant monitoring of the account for the entire month
Advise us on the Right keyword support to optimize the success rates as a part of the search engine optimization process,
On no additional cost to it

Look to a prompt response asap.
Best Regards,

Sam
Kraig Swensrud
July 18

Hi Sam - the account maintenance and optimization services you refer to are generally performed for a fee by professional services organizations, advertising agencies, or SEM consultants.

Salesforce does offer Google AdWords quickstart packages and can get you started for a fee. Contact your sales rep or 1-800-NO SOFTWARE for more info on these packages.

Additionally, certfied Salesforce consulting partners such as Appirio, Avideon, Bluewolf, Theikos, and Sqware Peg can help to offer these services in your local area.

Rich Wiklund, Avideon
July 20

Sam,

In addition to setting up Salesforce for Google Adwords, to achieve your goals, you need to setup Salesforce Web2Lead on your website, and load the Salesforce for Google Adwords javascript to your website pages. This will allow you to track lead conversion by Adword and Adword campaign. It gives you powerful insight into the intent of the lead when they arrive at your site. It's like "X-Ray Vision".

As you are doing this, we also recommend setting up Google Analytics and loading their javascript to your site at the same time. It's free and adds tremendous value as well.

Rich