Salesforce Features
Salesforce Group Edition Featuring Google AdWords
Acquire New Customers and Grow Your Business
Replaces Team Edition
• Leverage Google AdWords to drive Web site traffic
• Capture new leads from your Web site
• Effectively manage interactions with leads and contacts
Even small and mid-sized companies can manage sales and marketing initiatives on demand with the new Salesforce Group Edition featuring Google AdWords. Salesforce Group Edition provides an integrated and effective solution that gives every small company all the tools it needs to acquire new customers and grow its business. By encapsulating every element of the customer lifecycle—advertising, creating leads, closing business, and retaining customers—in a single solution, Group Edition enables any company to jump start its business by creating an instant online marketing and sales presence.
Training and Documentation
Feature Details
• Search Advertising: With Salesforce Group Edition featuring Google AdWords, companies can easily use Google AdWords to create online ads. When people search the Web for the products and services that your company sells, your ads appear with the relevant search results on Google or Google partner Web sites. When searchers click on your ad, they are taken to your Web site.
• Lead Capture: Once you have potential customers on your Web site, you can entice them to fill out a name capture form by offering them something, like a a price quote, a product demonstration, or sales materials. The information collected on the form flows directly into Salesforce as a new lead.
• Customer Acquisition: As soon as a lead is added to Salesforce, it is distributed to the sales team. Group Edition helps businesses effectively manage and share leads, track opportunities through the sales cycle, and close deals more quickly. Sales teams can manage all customer interactions in Salesforce and turn qualified leads into new business.
• Growth Dashboards: Group Edition features dashboards that give companies a bird's-eye view of lead generation, sales metrics, and company growth. Dashboards and reports provide quick and easy access to real-time information and allow companies to make decisions quickly and alter advertising strategies to get the best bang for the buck.
• Additional Business Applications: Through the power of salesforce.com's AppExchange marketplace, customers have the opportunity to add many of the 600 business applications and add-ons to Salesforce, including mapping and productivity apps.
Note: Salesforce Group Edition featuring Google AdWords is a standalone product. Salesforce for Google AdWords is also included in all other Salesforce Editions.
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June 29