• Custom Application Logic: Fully customize application behavior by setting triggers to execute before or after create, update, delete, and upsert events. For example, you can attach rules to an object’s save buttons that will prevent duplicate records from being saved, to create records in related objects, to assign access to record, and more.
• No Infrastructure Required: You can create, compile, and deploy apps on salesforce.com’s servers. Because apps developed with Apex run natively on the Force.com platform, you’re freed from issues associated with client-side applications, such as installing server hardware and system software, dealing with application server- and database-version compatibility, and performing software upgrades.
• Enterprise Development & Deployment Tools: When developing complex business logic, change management is essential. With the Force.com Toolkit for Eclipse, Metadata API, and Apex Sandbox, you have the tools you need to build and test your Apex code in a development environment and deploy it to production in a controlled and efficient manner.
• Quick Developer Ramp Up: You’ll find the Java-like syntax of Apex to be immediately familiar. With the Force.com Toolkit for Eclipse you can develop using and industry-leading professional development environment. You’ll find that you won’t need to write as much code because of the many services already built into the Force.com platform, including reports and dashboards, security and access control, multi-lingual and multi-currency support, and more.
• New Apex Sandbox: With the Winter '08 release, all Enterprise Edition and Unlimited Edition customers will receive a new Apex Sandbox that they can use for development and testing of Apex code. The Apex Sandbox will copy all configurations into a separate environment that can be manually loaded with up to 10MB of data.

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