"We engage in millions of conversations with our customers everyday, and those conversations and ideas have helped shape the company we are today," said Starbucks Chairman and CEO Howard Schultz. "With the launch of MyStarbucksIdea, we are extending the Starbucks community online and creating a dynamic forum that enables us to capture and act upon our customers' best ideas."

Wall Street Journal: Starbucks Moves Aim to Revive Brand and Shares

The company also has launched a Web site -- www.mystarbucksidea.com -- for customers to offer the company suggestions about ordering, products and other aspects of the stores. The company wants the site to be a social network where users can comment on each others' ideas.

CIO Magazine: Starbucks Wants Your Ideas

Starbucks decided to launch its new site as a way to extend the dialog it has with customers in its shops online, said Alexandra Wheeler, director of digital strategy for Starbucks. Called My Starbucks Idea, the site is built on a hosted offering called Ideas from Salesforce.com. "In looking at the space, Salesforce is really the technology provider that had the application and on-demand software service that came closest to what we were looking for," she said.

Buzz Machine: Starbucks listens - at last

Following Dell’s Ideastorm, Starbucks has no opened a forum — also powered by Salesforce.com — where customers can make suggestions then discuss and vote on them. Starbucks, of all companies, with its loyal and opinionated customers, should have been doing this years ago. Every company should be doing it now.
Why does listening to your customers sound like a web 2.0 idea? It should be a business 1.0 necessity.
I don’t understand why companies aren’t falling over themselves to at least offer their customers this opportunity.

Suggestion Box 2.0: Is My Starbucks Ideas a Blueprint for Banks?

Employees appreciate the opportunity to voice their ideas to senior management and do their part in making the company/products better. The same concept can work even better with customers where you don't have to worry about favoritism and corporate politics.

The Guardian: One shot of coffee and two shots at changing the way Starbucks is run
BusinessWeek: 'Hey, Starbucks, How About Coffee Cubes?'
AP News: Thousands of posts flood the Starubcks Site
Boston Globe: Starbucks asked the average joe and boy did it get answers
New York Times: Starbucks Plans Return to Roots
Guardian: Starbucks lets customers have their say
Groundswell: Starbucks embrances customers' input
Time: Starbucks Announces New Upgrades
CNet.com: Starbucks caters to digital crowd with social-networking site
Mashable: Starbucks' Bright Idea: Launching a Social Network
Venture Chronicles: When Customers Vote
Social Media Insider: Eww... What's That Smell? It's My Starbucks Idea (take a look at the comments)
Beagle Research Group: Automating the Suggestion Box
CRM Buyer: Bloggers Hopped Up on My Starbucks Ideas