Salesforce Ideas
Harness the Power of Online Communities with Salesforce CRM Ideas
Description: Online communities shape brand perceptions and let you form deeper connections with customers. They can also be instrumental in increasing organic Web traffic, generating leads, and uncovering new sales opportunities. Hear how other customers are leveraging this exciting new app as a central part of their social media marketing strategy.
Speakers: Vida Killian (Dell), Matthew Guiste (Starbucks)
Implementing a Closed Loop Process for Innovation
Description: Many companies have a scalable process for generating leads and managing opportunities, but how do you track your innovation pipeline? See how Salesforce Ideas and the new Ideas in Action applications are being used by leading high-tech companies to harness innovation from the community and track the top ideas to fruition.
Speakers: Vida Killian (Dell), Navin Ganeshan (Network Solutions)
LookAtIdeas.com Public Demo Site
While the Dell and Starbucks sites are two great ways of experiencing the Ideas application, we have also set up a new demo site called LookAtIdeas.com.
It was built on the customer portal with a very modest amount of technical help. As a product manager I wanted to prove that a mere mortal could setup an ideas community. Based upon this experience I tried to create a step-by-step guide for setting up public sites.
The LookAtIdeas site also highlights what an internal or intranet community might look like. We have communities for Cost Cutting Ideas, Sales Feedback and Discussions, Employee Services, It Departments, and so on. You can browse the site to see what types of communities your company might implement and grab some sample ideas to get started.
This site is a demo site, but I encourage people to sign-up for a free account and help me make the site feel alive with activity. Feel free to post, vote, or leave comments. This is a great resource for sharing best practices with other members of the community.
Harness Customers and Employees for Innovation with Salesforce Ideas
Session Description: Invigorate innovation by harnessing the ideas and insights of your customers, employees and other communities that are consuming or contributing to your products & services. Join this panel discussion with Executives from Dell and Starbucks to hear how they are using Salesforce Ideas to harness the voice of the customer and tap into the imagination of their expansive global communities. Learn firsthand from their experiences and find out what it takes to create a community of your own.
Speakers: Jamie Grenney (Salesforce), Bob Pearson (Dell)
