Salesforce Industry Solutions - Consumer Goods

• Dr Pepper Snapple Group Drives Sales Rep Productivity with Salesforce CRM for Consumer Goods

  Elay Cohen Dec 13, 2008

  One of the world's largest and most known consumer goods brands, Dr Pepper Snapple Group, is now using Salesforce CRM to improve sales rep productivity and improve executive reporting.  Hours and days are now saved from sales reps', admins' and execs' month.
  

  The teams have realized great adoption, meaning their sales reps are using this new sales automation tool.  Until using Salesforce CRM, the tools used by sales reps at Dr Pepper Snapple Group calling on accounts were spreadsheets and more spreadsheets. Now they have a sales automation tool optimized for the consumer goods industry including: 

  1.  Call tracking
  2.  Contact Management
  3.  Key account management
  4.  Product and sales targets
  5.  Reports & dashboards for execs

  The full story is available off of the salesforce.com website. Click here for the full story.

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• Welcome to the Industry Solutions Blog

  Elay Cohen Oct 13, 2008

  I'm excited to launch the Salesforce Industries Solutions blog.  The mission of this blog is to share best practices, tools, customer stories, and trends for a number of verticals.

   
  We'll be focusing on a variety of industries like: high tech hardware, high tech software, consumer goods, banking, insurance, commercial markets, telco, media, and more. If you're interested to learn how companies just like you are using Salesforce to be more productive and drive more revenues then subscribe to this blog.

  Reply to this email with comments, questions, and requests.

  For a full listing of trials, white papers, videos and more by vertical, click here.

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