Salesforce Industry Solutions - Financial Services

• Keep Your Top Brokers and Recruit New Ones

  Elay Cohen Oct 27, 2008

  In times like these, it seems that everyday I'm reading about another bank merger or bank meltdown. Not good. On Saturday October 27th 2008, in the New York Times business section is an article entitled "The Broker Rebellion." The article talks about the exodus of brokers from big institutions and the decision to go independent.

  “Brokers are walking out the door,” said Brad Hintz, an analyst at Sanford C. Bernstein & Company.

  Now more than ever, it's critical to have broker recruitment and retention programs.We'll help financial services providers collect broker registrations and then manage the approval of these applications. Then, a portal can be created to manage the on-boarding and training of these brokers. For more detail check out this link.

  Here is a summary of the benefits of using salesforce to drive recruitment and retention of brokers:

  • Attract: Firms deploying SFDC in their wealth divisions are more attractive to advisors. Not only are we the Best CRM in Capital Markets, but firms like Bank of America are deploying us to their advisors as part of bringing their advisors up to par with their acquisition of Merrill Lynch- 

  • Recruit: We enhance the advisor recruiting process for wealth management firms. Why try to get another 10K client, when you can recruit a whole advisor team with a $500M book of business?

  • Retain : You have to be good on both sides of the equation. Recruiting and RETAINING. Using Salesforce Ideas to listen to your advisor teams and enabling you to build loyalty and make changes that have demonstrated value to your advisors.Let us know if you want to Trial your own broker recruitment program.   
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• Welcome to the Industry Solutions Blog

  Elay Cohen Oct 13, 2008

  I'm excited to launch the Salesforce Industries Solutions blog.  The mission of this blog is to share best practices, tools, customer stories, and trends for a number of verticals.

   
  We'll be focusing on a variety of industries like: high tech hardware, high tech software, consumer goods, banking, insurance, commercial markets, telco, media, and more. If you're interested to learn how companies just like you are using Salesforce to be more productive and drive more revenues then subscribe to this blog.

  Reply to this email with comments, questions, and requests.

  For a full listing of trials, white papers, videos and more by vertical, click here.

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