Salesforce Industry Solutions - Communications

• British Telecom Shares How They Improved Sales Productivity Using Salesforce Sales Cloud

  Elay Cohen Apr 22, 2009

  Recently, Bill Murphy the Managing Director of BT Business shared some insight into how the Sales Cloud is driving value in BT's business.

  For BT, The Sales Cloud is driving:
  1.  Better prospecting
  2   Better collaboration with partners
  3.  Better management of contract handling

  In a down market, BT was able to grow share 25%.  This is a great ROI driven from the Salesforce CRM Sales Cloud.

  The latest release including integrated content delivery and GENIUS are key to BT's saels productivity improvements it talked about in this video. For more information on these features please click here.

  Also, there's a funny exchange at the end so watch the video to the end.

  
  

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• Comcast Uses Social Media To Improve Customer Experience

  Elay Cohen Apr 21, 2009

  Watch a short video on the Service Cloud and listen to Frank Eliason, Director of Digital Customer Care, share how Comcast is using social media to capture what their customers are doing. 

  Using this new social media tool, Comcast is able to identify issues before the call center. They had an issue in San Francisco and customers were tweeting about this two hours before it hit the call center. 

  It's a great story.  Watch it and see how one of the largest communications provider in the world is scaling and improving their customer service experiences., They are truly using social media to reach and join their customers' conversations.

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• Sprint Talks about How They Use Salesforce CRM and PRM

  Elay Cohen Dec 25, 2008

  Check out this video from dreamforce '07 (better late than never) and watch George Hu EVP Products and Marketing and Doug David Director from Sprint.  The key drivers for Sprint using Salesforce CRM and PRM include:

  1.  Improvements in customer retention
  2.  Closed loop lead management and 100% visibility of lead close rates
  3.  Quick time to value with partner/dealer roll out in weeks, not years

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• Welcome to the Industry Solutions Blog

  Elay Cohen Oct 13, 2008

  I'm excited to launch the Salesforce Industries Solutions blog.  The mission of this blog is to share best practices, tools, customer stories, and trends for a number of verticals.

   
  We'll be focusing on a variety of industries like: high tech hardware, high tech software, consumer goods, banking, insurance, commercial markets, telco, media, and more. If you're interested to learn how companies just like you are using Salesforce to be more productive and drive more revenues then subscribe to this blog.

  Reply to this email with comments, questions, and requests.

  For a full listing of trials, white papers, videos and more by vertical, click here.

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