The Web is a marketers paradise.  A community of connected individuals talking, reading, publishing, collaborating, syndicating, discovering, and sharing information around the world and around the clock.  A community where every individual participates by contritbuting content, tags, links, descriptions, comments, bookmarks, and opinions.

So when we came across this video on You Tube last week, we figured there was no better way to kick off the new Salesforce Marketing blog:

Web 2.0 ... The Machine is Us/ing Us

The video is itself informative, describing the changes that are at the very heart of the web and the internet marketing revolution.  Even more interesting is the manner in which this information is disseminated.  The format is video, published for free on You Tube.  Over the course of 10 days, the community has viewed the video 806,077 times, posted 2749 comments, and republished the video or the link on countless other websites and blogs (such as this one) that resyndicate the content via RSS. 

To take it a step further, search engines crawl the web and index its content and links.  As of the date of this post, the video ranks #4 out of 164,000,000 search results for the term "web 2.0 video" ...and it all happened in a matter of days

It really makes you think.  If your prospects and your customers are online, how are you reaching them?  How are you disseminating your message and interacting with your community?

The Salesforce Marketing blog is designed to help marketers answer this question and discover new ways to take advantage of the web as a marketing platform.  Stay tuned.

- The Salesforce Marketing Team

Spread the word:    Bookmark in del.icio.us    Digg this article  Find Related | Technorati Profile