We recently posted a replay of our Marketing in the Google Era webinar to this blog.  We've now re-recorded the content in Adobe/Breeze/Flash format for rapid consumption and improved audio quality.

Marketing in the Google Era: Webinar Recording (Abobe/Breeze)

A Note to Marketers: The Adobe/Breeze format is great for easy consumption and replay of web presentations. The format loads quickly, works well in all major browsers, and allows the user to navigate easily between different sections of the presentation.  Another example, Google uses the Adobe/Breeze format their interactive training website.

Our initial replay of this webinar was posted in Windows Media format, which has real and tangible drawbacks for distributing webinar-style content on the web:

1. The Windows Media format assumes that the viewer has installed the Windows Media Player
2. Windows Media forces a viewer to wait for the presentation to start playing. buffering...buffering...buffering. 
3. Once playing, a viewer might want to  navigate to another spot in the presentation, but the standard Windows Media format does not provide a table of contents.  So perhaps the user clicks, and then again, buffering...buffering...buffering. 

The real question is, how long before a visitor gets frustrated? On the web its about lowering barriers to adoption, and if your content is not easy to consume, it will not be consumed.