Marketers Turn to Web2.0
Apr 6, 2007
James Connolly published a good article in B-to-B magazine this week titled Techs Turn to Web2.0. The article the covers new-era web technologies that have changed the game for marketers, and folds nicely into the content that we've recently been delivering in our Marketing in the Google Era webinar series.
For marketers... Web 2.0 may present the first real opportunity for them to listen to their customers, according to experts who say marketers have tended to be insulated from their customers by sales and engineering groups.
The topics in the article of particular relevance include corporate blogging and community development. Although the content is geared to technology marketers, the concepts are generally applicable across a wide variety of industries.
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The fusion of internet network marketing and social media is a perfect attraction marketing strategy to reach potential customers anywhere in the world. Many marketers are attracted to social media because of the reduced costs compared to expensive television, radio and newspaper ads. Social media marketing taps into a familiar concept called attraction marketing and lets you build relationships with your targeted audience. Social media sites can help establish your presence in a number of different places on the Web. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.
Posted by: Authority Networker | May 07, 2009 at 03:31 PM
Nice article.
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John Assam
Posted by: Pr Jobs | July 23, 2009 at 04:21 AM