Being new to the Salesforce Marketing product team, I've had to get up to speed on what the Salesforce Marketing product is all about. As a long time customer and internal user of the marketing product I’m familiar with all of the features but I have to admit, even I’ve been guilty of propagating the concept that Salesforce Marketing = the campaigns tab. Well....no more! I’m here to tell you (in great detail) about all the cool stuff Salesforce has to offer to marketers and how you can leverage it in your organization.

This is the first installment in a series of blog posts in which we’ll walk you through the basics of Salesforce Marketing from lead management to email marketing and everything in between.

Bookmark this page and we’ll continue to update the topics below with links to the posts. If there are other topics or areas you would like us to cover, feel free to send an email over to awildt(at)salesforce(dot)com.

Salesforce Marketing Best Practice Series

Lead Management
    Step 1: Define your Process
    Step 2: Automate It!
    Step 3: Keep Working Those Leads!
Campaign Management
    The Basics
    Tips & Tricks
Website Integration
    Passing Hidden Values
Salesforce for Google Adwords
    From Click to Customer
Email Marketing
Collateral & Brand Management
Marketing Analytics
AppExchange Apps for Marketing