Salesforce Marketing Blog - PR

• Marketers Turn to Web2.0

  Kraig Swensrud Apr 6, 2007

    James Connolly published a good article in B-to-B magazine this week titled Techs Turn to Web2.0.  The article the covers new-era web technologies that have changed the game for marketers, and folds nicely into the content that we've recently been delivering in our Marketing in the Google Era webinar series. 

  For marketers... Web 2.0 may present the first real opportunity for them to listen to their customers, according to experts who say marketers have tended to be insulated from their customers by sales and engineering groups.

  The topics in the article of particular relevance include corporate blogging and community development.  Although the content is geared to technology marketers, the concepts are generally applicable across a wide variety of industries.

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• Marketing in the Google Era, Part 1

  Kraig Swensrud Feb 28, 2007

  Thank you for the overwhelming attendance and feedback from yesterdays Marketing in the Google Era webinar.  Here you will find the details from yesterdays presentation.

  Marketing in the Google Era: Webinar Slides (Adobe PDF, 5.5MB)
  Marketing in the Google Era: Webinar Recording (Abobe Breeze Presenter, Streaming)

  
  

  Also, many of you have asked us for the 7 techniques reviewed in the webinar, the bookmark set and blogroll that was listed at the end of the presentation.

  Bookmark Set:  http://del.icio.us/kswensrud
  Blogroll:  http://www.bloglines.com/public/kswensrud

  Spread the word:    Bookmark in del.icio.us    Digg it!
  

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• The Era of Trackable Media

  Kraig Swensrud Feb 16, 2007

  Imagine this scenario: Manufacturing wants to build a new facility that’s designed to increase capacity and decrease defects. In order to execute the project, they need $10M from management. Management (of course) asks manufacturing for an ROI model for the project.

  Manufacturing’s response: We don’t have an ROI model, but we can promise you’ll like the way it’ll look.

  Hard to believe? Well, it happens just about every day across corporate America, but not in manufacturing. It happens in marketing. Every day, marketers spend millions on advertising investments with uncertain (and worse, largely unmeasured) return.

  They don’t do this by choice. They do it because advertising was forced by circumstance to develop the now time honored habit of investing serious dollars in untrackable media. Print ads with no response component. Big TV spend. David Ogilvy popularized John Wanamaker’s astute observation that:

      

  Mr. Wanamaker, Mr. Ogilvy, meet the largest trackable advertising system ever invented, the Web. Now you can know. And not only can you know what worked, you can know which investments drove the highest response rates and which others drove the highest quality return. You can tune your advertising investments to your business needs.

  The era of trackable media is here...Major ad budgets are shifting online, and Google's acquisition of YouTube starts to make sense.   

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• The Web is a Marketing Platform

  Kraig Swensrud Feb 11, 2007

  The Web is a marketers paradise.  A community of connected individuals talking, reading, publishing, collaborating, syndicating, discovering, and sharing information around the world and around the clock.  A community where every individual participates by contritbuting content, tags, links, descriptions, comments, bookmarks, and opinions.

  So when we came across this video on You Tube last week, we figured there was no better way to kick off the new Salesforce Marketing blog:

   

  Web 2.0 ... The Machine is Us/ing Us
  

   

  The video is itself informative, describing the changes that are at the very heart of the web and the internet marketing revolution.  Even more interesting is the manner in which this information is disseminated.  The format is video, published for free on You Tube.  Over the course of 10 days, the community has viewed the video 806,077 times, posted 2749 comments, and republished the video or the link on countless other websites and blogs (such as this one) that resyndicate the content via RSS. 

  To take it a step further, search engines crawl the web and index its content and links.  As of the date of this post, the video ranks #4 out of 164,000,000 search results for the term "web 2.0 video" ...and it all happened in a matter of days

  It really makes you think.  If your prospects and your customers are online, how are you reaching them?  How are you disseminating your message and interacting with your community?

  The Salesforce Marketing blog is designed to help marketers answer this question and discover new ways to take advantage of the web as a marketing platform.  Stay tuned.

  - The Salesforce Marketing Team

  
  

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