Salesforce Marketing Blog - Webinars

• Campaign Assistant - Advanced Import Wizards

  John Kucera Oct 29, 2009

  With the Winter 10 Campaign Assistant, imports are now even more powerful!  You can auto-email leads on a tradeshow list, map custom fields like "Attended" or "RSVP-Yes" to better track responses , fire apex triggers, & run validation rules to prevent dirty data from being created! Check out this video for an overview of some of the great Winter 10 features:
  
  
  
  To enable all of this, click Setup-->Customize-->Critical Updates and activate the New Campaign Member Creation Behavior!
  
  

  Read More >
  

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• Salesforce Sites Event Registration Pages (Summer 09 part 3)

  John Kucera Jun 30, 2009

  Salesforce just launched Force.com Sites and it's free for all Enterprise and Unlimited Edition subscribers!  Here's a great intro to Force.com Sites, including some possibilities for driving value to your organization leveraging it's power:

  
  

  
  

  My favorite application of Sites is creating landing pages that directly update responses in Salesforce campaigns.  Some advantages of using Sites for response capture on landing pages:

  
  

   - Fewer duplicate leads

   - Cleaner response data

   - Secure, hosted, and scalable

  
  

  Sites minimizes dupe leads by updating the campaign member record directly instead of creating a duplicate lead that has to be merged back to the original lead or contact.  Sites is a clean, hassle-free way to create webforms because any picklist option you add in Salesforce is immediately available on the web form.  This means if you add an option to a "Product Interest" custom field on campaign member in Salesforce, this product can immediately appear on the Sites pages your prospects and customers see,  minimizing maintenance and creating a simple way to keep data clean.  Finally, Sites is battle tested against security threats and huge traffic spikes so you can rest easy your customers will have a consistent experience.

  
  

  Now we'll get into the meat: how to leverage Sites for event registration pages and set up your first page.  Using examples from the last post, you can set up workflow rules to email anyone added to a campaign.  By the end of this post, you'll know how to include smart links in those emails to drive prospects to your campaign member Sites Event pages, and automatically update responses from those pages such as this example:
  
  http://jdk470.force.com/?id=00v3000000JIrl6AAD
  
  
  
  To get there, we'll explore the 3 key pieces to your first site page:
  
  1) Set up your email links to include campaign member Id's in the URL
  2) Set up Force.com Sites security permissions to allow access to relevant campaign members
  3) Set up your Visualforce page to tie to campaign members

  Read More >

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• Optimizing for Web Replay with Adobe/Breeze

  Kraig Swensrud Mar 9, 2007

  We recently posted a replay of our Marketing in the Google Era webinar to this blog.  We've now re-recorded the content in Adobe/Breeze/Flash format for rapid consumption and improved audio quality.

  Marketing in the Google Era: Webinar Recording (Abobe/Breeze)

  A Note to Marketers: The Adobe/Breeze format is great for easy consumption and replay of web presentations. The format loads quickly, works well in all major browsers, and allows the user to navigate easily between different sections of the presentation.  Another example, Google uses the Adobe/Breeze format their interactive training website.

  Our initial replay of this webinar was posted in Windows Media format, which has real and tangible drawbacks for distributing webinar-style content on the web:

  1. The Windows Media format assumes that the viewer has installed the Windows Media Player
  2. Windows Media forces a viewer to wait for the presentation to start playing. buffering...buffering...buffering. 
  3. Once playing, a viewer might want to  navigate to another spot in the presentation, but the standard Windows Media format does not provide a table of contents.  So perhaps the user clicks, and then again, buffering...buffering...buffering. 

  The real question is, how long before a visitor gets frustrated? On the web its about lowering barriers to adoption, and if your content is not easy to consume, it will not be consumed.

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• Marketing in the Google Era, Part 1

  Kraig Swensrud Feb 28, 2007

  Thank you for the overwhelming attendance and feedback from yesterdays Marketing in the Google Era webinar.  Here you will find the details from yesterdays presentation.

  Marketing in the Google Era: Webinar Slides (Adobe PDF, 5.5MB)
  Marketing in the Google Era: Webinar Recording (Abobe Breeze Presenter, Streaming)

  
  

  Also, many of you have asked us for the 7 techniques reviewed in the webinar, the bookmark set and blogroll that was listed at the end of the presentation.

  Bookmark Set:  http://del.icio.us/kswensrud
  Blogroll:  http://www.bloglines.com/public/kswensrud

  Spread the word:    Bookmark in del.icio.us    Digg it!
  

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• The Web is a Marketing Platform

  Kraig Swensrud Feb 11, 2007

  The Web is a marketers paradise.  A community of connected individuals talking, reading, publishing, collaborating, syndicating, discovering, and sharing information around the world and around the clock.  A community where every individual participates by contritbuting content, tags, links, descriptions, comments, bookmarks, and opinions.

  So when we came across this video on You Tube last week, we figured there was no better way to kick off the new Salesforce Marketing blog:

   

  Web 2.0 ... The Machine is Us/ing Us
  

   

  The video is itself informative, describing the changes that are at the very heart of the web and the internet marketing revolution.  Even more interesting is the manner in which this information is disseminated.  The format is video, published for free on You Tube.  Over the course of 10 days, the community has viewed the video 806,077 times, posted 2749 comments, and republished the video or the link on countless other websites and blogs (such as this one) that resyndicate the content via RSS. 

  To take it a step further, search engines crawl the web and index its content and links.  As of the date of this post, the video ranks #4 out of 164,000,000 search results for the term "web 2.0 video" ...and it all happened in a matter of days

  It really makes you think.  If your prospects and your customers are online, how are you reaching them?  How are you disseminating your message and interacting with your community?

  The Salesforce Marketing blog is designed to help marketers answer this question and discover new ways to take advantage of the web as a marketing platform.  Stay tuned.

  - The Salesforce Marketing Team

  
  

  Spread the word:    Bookmark in del.icio.us    Digg this article  Find Related | Technorati Profile

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