Partner Networks Blog - April 2008

• Did you know....you can share campaign info with partners???

  Elay Cohen Apr 15, 2008

  Besides leads, opportunities, accounts, contacts, fund requests, business plans and much much more, you can now share campaign information with partners.  Salesforce Partners extends more channel marketing and closed loop ROI reporting to the channel. This has been a top request by partners and we delivered this you as another program benefit to include in your Partner Portal.

  As a partner, through the Salesforce Partners Portal, they can:

  1.  Add a campaign to a lead to track ROI

  2.  Create an opportunity from a campaign for closed loop marketing

  3.  Drill down on the campaign to view summary report of campaign results including # of leads, converted leads, contacts, opportunities, won opportunities, value of won opportunities, and responses)

  4.  View HTML email status history on leads

  5.  Search on campaigns

  6.  View campaign hierarchies

  Below is a view of what a partner sees when they click on a campaign inside the Partner Portal.

  

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• The future of channels Forum in Europe Hosted by Salesforce and Accenture

  Elay Cohen Apr 13, 2008

  Accenture and Salesforce are co-hosting a channel executive forum event in London. The top channel leaders in Europe will be meeting to discuss what's new in the channel and what's coming.  The event will take place the evening before the launch of salesforce.com's Dreamforce EMEA annual user conference.

  If you are a channel person working in the European marketplace, you will not want to miss the opportunity to see what's new and exciting in the channel world.  We expect channel leaders to discuss key issues around channel sales, channel marketing, collaboration best practices, and more. Download Channel-event.ppt

  Please click here to register. Space is limited.

  

  Download Channel-event.ppt

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• Channel management conference sponsored by Salesforce.com

  Elay Cohen Apr 8, 2008

  One of the better channel conferences in the world is about to embark on us. The Baptie Group will be running the Channel Focus North America event in La Jolla late this month (April).  The conference talks about channel sales, channel marketing, program successes, and all the latest great trends channel managers need to know to stay ahead of the curve.

  I've been going to these conferences for years and I appreciate the networking, best practices, and community this event offers. The session is filled with workshops and great key notes.

  For a full roster of what's going on check out the event click here

  
  

  Salesforce.com is sponsoring this event and we are speaking as is many salesforce.com customers.  I'll be speaking about how to run a channel in a SAAS environment. The event takes place April 22 and 23 in La Jolla California.  If you are a salesforce.com customer you are able to register for $1495.00. This is a $500 plus savings.
  

  If you'd like to register please follow these instructions:

   

  1. Log on to https://www.baptie.com/events/booking.asp?e=122

  2. Complete the form.

  3. Accept the terms, then click “Proceed to Step 2”

  4. Fill in Payment option

  5. In “special needs” box write “SALESFORCE OFFER”

  6. Pick your Workshops

  7. Accept the terms, click “Complete Booking” and your all set.

  I hope to see you there.

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• Latest Best Practices Webinar - Channel Partner Collaboration

  Amy Regan Morehouse Apr 1, 2008

  I wanted to let you all know about the latest in our Best Practices Webinar series. For those of you who could not attend live, we have a recorded version available.

  
  In this webinar you have the chance to hear Peter Andrews, President of Dreambuilder Investments, explain how he grew his business by streamlining channel partner processes—with Salesforce Partner Portal, the easy to use and customize software-as-a-service solution.

  • Hear how Dreambuilder self-implemented Partner Portal in under a week
  • See how real-time partner collaboration helped boost assets under management by 129% in one year
  • Pick up best practices on channel collaboration for small businesses
  • Learn the five keys to managing a fast implementation

  . . . and see a live demo of Dreambuilder's Salesforce Partner Portal.

  Click here to access the webinar.

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• PRM white paper on channel best practices

  Elay Cohen Apr 1, 2008

  A new white paper is now available. The white paper is called "Ten Winning Ideas for Managing your Channel."  This is a great document suited for channel managers and channel executives with or without experience in partner relationship management (PRM). The principles apply to channel sales and channel marketing processes.

  The best practices discussed in the document include:

  1. Automate recruiting
  2. Streamline training
  3. Make adoption a priority
  4. Reduce channe conflict
  5. Focus on high value added tasks
  6. Personalize channel programs
  7. Tier your partners
  8. Create targeted incentives
  9. Measure chanenl success
  10. Act globally and act locally

  Click here if you're interested reading this white paper to get the detail on the best practices listed above.

   

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