We received several Twitch submissions (Twitter-inspired elevator pitches) and wanted to share a few of our favorites. Why did we pick these ones in particular? In the spirit of the Olympics, each fulfilled the four required elements: Catchy and memorable Makes us want to know more about the person Sounds... Read More »

A big part of any company’s social transformation is figuring out what metrics you’re going to track and creating visibility for the top and worst performing teams. In the first post in this series we explained why we settled on subscribers, video views, and blog visits as our top three... Read More »

Your customers don’t always know what’s best for them (as Henry Ford said “If I had asked people what they wanted, they would have said faster horses.“) but they do know how to leave your brand behind if they can’t find the smooth interaction they need when they are ready... Read More »

The CIO: The U.S.-based Business Units are fools. I offered my services, they refused. So did the European Business Units. Now they can both pay for their mistake. James Bond: World domination. The same old dream. Our asylums are full of people who think they're Naploeon. Or God.[1] [1] Not-so... Read More »

To grow a business, you need leads. So how do you fill the funnel, especially if you’re a small business that no one has heard of yet? Well if I look back at how we’ve grown our business at salesforce.com, the formula has been pretty simple. It’s been all about... Read More »

Learn how to double or triple your Twitter following in eight easy steps. Read More »

To get your marketing organization to embrace social, you’ve got to show them how it leads to more pipeline. No one doubts that a social revolution is taking place, but if you can’t make that connection and help people visualize the future, it will be hard to drive your social... Read More »

Writing content for customers at multiple skill levels can feel a bit like teaching a class full of learners from every grade—depending on experience and skill, you have to craft high-quality, reusable content that won’t condescend to one end of the spectrum, or overwhelm the other. Reusable content prevents duplicated... Read More »

Are you a marketer on the quest for social enterprise success? I am. Last year, I was under deadline to launch a marketing campaign. I was hammering out slides, assuring VPs the campaign would be awesome, global, integrated, thought leading, within budget, on time, and generate MASSIVE pipeline. Running though... Read More »

As a member of salesforce.com’s Service Cloud team, it’s important for me to enable our clients to deliver stellar customer service. But can customer service ever go too far? Over the past few months, I have read several stories in the press about annoyed - even offended - customers who... Read More »