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Learn how to double or triple your Twitter following in eight easy steps. Read More »

When businesses create a Facebook page, they have one major question – how do we get more “Likes”? Other than being an obvious popularity score, “Likes” on your business Facebook page are important because: Those who click 'Like' on Facebook pages are 2.4x more connected with your brand than the... Read More »

Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking. When used correctly, these small improvements will add up to increased engagement... Read More »

Our web team started this year’s Dreamforce journey with a tall order from the salesforce.com executives: we had to bring the magic of Dreamforce to the web, for every visitor and on any device. What began as a challenging task, turned out to be one of our team’s proudest moments... Read More »

If a blog post is published and no one reads it, does it exist? Working on a blog (business or personal) is always a big investment of time and creativity. You spend an hour or four writing, press the publish button, and then… you wait. You ultimately get 37 hits... Read More »

Did you know there are around 140 million people on Twitter but that only about 10% of them use it on a regular basis and follow over 50 people? Are you one of the 90% of folks not fully utilizing Twitter or are you of the 10% following more than... Read More »

With the explosion of social media channels, companies need to think about how they can share social media guidelines and best practices with their employees. Starting this week, we will bring you a series of posts from our own Salesforce Social Playbook. Check back weekly for new entries and let... Read More »

What is branding? Your brand is the unique personality and identity of your company that sets it apart from others in the same market niche. It’s the persona your business presents to the world. A brand is composed of many diverse pieces that, together, capture the imaginations of your buyers.... Read More »

With the explosion of social media channels, companies need to think about how they can share social media guidelines and best practices with their employees. Starting this week, we will bring you a series of posts from our own Salesforce Social Playbook. Check back weekly for new entries and let... Read More »

A lot of money and time is put into make any conference successful, but how do we judge success? Number of registrations? Number of attendees? Pipeline from the event? Number of news articles written? Ratings from surveys? These are all important measures, but now that conference attendees are more social,... Read More »