Online Marketing

To grow a business, you need leads. So how do you fill the funnel, especially if you’re a small business that no one has heard of yet? Well if I look back at how we’ve grown our business at salesforce.com, the formula has been pretty simple. It’s been all about... Read More »

If a blog post is published and no one reads it, does it exist? Working on a blog (business or personal) is always a big investment of time and creativity. You spend an hour or four writing, press the publish button, and then… you wait. You ultimately get 37 hits... Read More »

Any piece of marketing worth its salt generally starts with an insight. A nugget of wisdom. Or a frustration. A central piece of truth to use as an anchor for the creative. Now more than ever, that truth is quite often revealed in the conversations taking place in social media.... Read More »

From Web Content Management Systems to Engagement Platforms The expectations of people online have evolved quickly and dramatically. Nowadays, they want sleek designs and personalized content, tailored to the device they use. Most importantly, they expect to be able to engage with a brand in a one-on-one relationship. How can... Read More »

You may not look at you or your business this way, but you're a content creator. Think about it: it's likely that your company produces a variety of customer stories, product tutorials, decks and white papers. Your employees are creating presentations and sales pitches. Today this content may be shared... Read More »

What is branding? Your brand is the unique personality and identity of your company that sets it apart from others in the same market niche. It’s the persona your business presents to the world. A brand is composed of many diverse pieces that, together, capture the imaginations of your buyers.... Read More »

Just a few years ago, a section of an aisle in most supermarkets was devoted to cereal. Today, a trip to the 50-foot long cereal aisle is a shock and awe experience—a baffling maze of choices. At the end of the maze you may feel a bit disoriented, with three... Read More »

Inbound links improve your site’s ranking on search engines, increase traffic to your site, elevate your brand’s reputation, and also help to establish your company in its category or segment. Success, however, takes commitment, an organized approach, and some time. Here are 10 strategies. (read more on the Desk.com blog) Read More »

If you've got a piece of content or a new product, how do you get people talking about it and sharing it with friends? This question has confounded entrepreneurs, product managers, and marketers since the beginning of time. With he dramatic rise of social sites like Facebook, YouTube, and Twitter,... Read More »

On the night of December 8th, I didn't get the New Twitter. Instead of refreshing my Twitter profile repeatedly or complaining (on Twitter), I set up a Radian6 Topic Profile and started tracking the conversation. Around 9 am on December 8th news of the New Twitter launch started to spread.... Read More »