The blogging community is a key constituent of any company. Dissatisfaction from one blogger creates ripples throughout your online community... similarly, praise on  great customer service is a wonderful proofpoint that can be used to further build your community of loyal customers. As a Service Executive, how do you monitor this effectively?

John Ragsdale of the SSPA blogs about Visible Technologies, a company that offers blog monitoring technology that according to him:

• Identifies who the bloggers/posters are
• Shows relationships between bloggers so you know their sphere of influence
• Rates postings as positive or negative to help pinpoint where action is required

I haven't seen their product first hand myself, but this sounds interesting enough that I may start looking more into it.