So you have your product or service, maybe a few customers. How do you generate leads and manage them to close? Over the next couple weeks, I'll be presenting the "five steps to on-demand marketing success" we follow here at salesforce.com, highlighting some of my favorite AppExchange solutions along the way.

The best part about AppExchange, with so many apps and vendors is that you can choose a comprehensive marketing automation solution for all your needs or mix and match at each step. Plus, all of these solutions come 100% pre-integrated with Salesforce -- whose marketing functionality  by the way just keeps getting better with each release (Did you know: campaign hierarchies are coming in Winter 08!).