Recent Posts

Marketing Tips: How to Stop Using Junk Content

Marketing Tips: How to Stop Using Junk Content

Shopping at my local supermarket is always an exercise in self-control. The shelves of potato chips, chocolates and soda promise instant gratification. Sadly, they aren't the most nutritious fare. In contrast, the fruit and vegetable section at the far corner is wholesome, but it does require a concerted effort on... Read More»

How CRM Gives Small Businesses Big Business Power

How CRM Gives Small Businesses Big Business Power

You are probably aware that a CRM (short for customer relationship management) system helps your business grow by managing most of your critical customer information so you can see it in one place. Did you also know that when it comes to services (like product tracking and real-time quotes) and... Read More»

FREE E-BOOK: 10 Advantages of a Mobile Sales Team

FREE E-BOOK: 10 Advantages of a Mobile Sales Team

“Work is no longer a place you go to. Rather, the workplace is defined by the tools you use, wherever you are.” - Matt Kaplan, VP of Products at LogMeIn The way we work is changing fast. The isolated, lone wolf style sales professionals of the past are no longer... Read More»

3 Inbound Growth Metrics Your Business Must Track in 2014

3 Inbound Growth Metrics Your Business Must Track in 2014

Here are three growth metrics your business must track during 2014. These growth metrics are from the world of inbound marketing, not “dry” core metrics such as yearly revenue. These babies are born and raised in the online arena, determining the faith of your business’s online assets and presence. Each... Read More»

How to Really Solve a Problem with a Mobile App

How to Really Solve a Problem with a Mobile App

While the sheer number of mobile devices in the marketplace is growing in a staggering way, what’s truly important to understand isn’t how many people have phones. It’s what the devices can do that’s really game changing. With computational power greater than NASA used to put a human on the... Read More»

4 Keys to Hiring Great Customer Engagement Reps

4 Keys to Hiring Great Customer Engagement Reps

The fact of the matter is that it’s hard to hire good people. This is especially true when trying to fill contact center-type roles, such as a customer engagement center, where turnover can be high, as can job stress. It takes a special kind of person to succeed in this... Read More»

How Social Engagement is Transforming Customer Service

How Social Engagement is Transforming Customer Service

As companies gain experience, further integrate social into service processes and teams, and align social service strategies more closely with their overall customer engagement strategy, they are seeing more positive impact from their efforts. That’s just one of a number of key takeaways from Social Media Today’s 2014 Social Customer... Read More»

The Real Cause of a Lost Sale May Be All in Your Imagination

The Real Cause of a Lost Sale May Be All in Your Imagination

Think of the objections you hear that prevent you from closing sales. Are you hearing these reasons directly from your prospects & customers or is it all in your imagination? Discover the leading cause of lost sales, pipeline constipation, missed sales targets and forecast inaccuracy. Whether it’s around your sales... Read More»

FREE E-BOOK: How to Decide Which CRM Solution is Right For You

FREE E-BOOK: How to Decide Which CRM Solution is Right For You

Your business is growing and you’ve decided the time is right to add a customer relationship management (CRM) system to the mix. Congratulations! Implementing a CRM solution to help take care of customer relationships, as well as the data and information associated with them, is a big step, but also... Read More»

4 Ways Marketing Tools Can Help Sales Reps Better Connect to Customers

4 Ways Marketing Tools Can Help Sales Reps Better Connect to Customers

The strict divide between sales and marketing is disintegrating. The sales process has become more fluid as leads move back and forth during the sales cycle, giving teams in both departments one more reason to start working more closely together. Today, sales reps have just as much responsibility as marketers... Read More»